The Amazon “survey” that I conducted last week revealed the emphasis and market power of series or linked books, but I didn’t say much about one of the most negative aspects – the fact that books not linked to “series” don’t sell well (at least not in the fantasy genre). Out of the 500 fantasy novels I looked through, so far as I could determine, less than a score, possibly less than that, were stand-alone novels.
I’m well aware of that problem. My last two stand-alone novels were Solar Express (2015) and Quantum Shadows (2020), neither of which sold anywhere near what my “series” books do. Every once in a while, a “series” author does write a stand-alone novel that’s wildly successful (such as V.E. Schwab’s The Invisible Life of Addie LaRue), but that’s the rare exception and not the general rule.
Even modest-selling linked books are being pushed out of the marketplace. I was thinking about writing another novel in my Ghost world, but Tor had no interest in such a book, and I know several midlist authors who can no longer sell novels to commercial U.S. publishers because their work doesn’t sell enough against the impact and marketing of multi-volume mega series.
Series books written by a single author have been around from the beginning of science fiction as a genre, but became more prevalent in the 1960s and 1970s, including E.C. Tubb’s Dumarest series, Doc Smith’s Lensman books, and Marian Zimmer Bradley’s Darkover books, but these were essentially science fiction (if with often dubious science). The first popular English fantasy series is likely that of L. Frank Baum, beginning with The Wizard of Oz in 1900 and continuing with other authors for roughly 30 years, but after that, there wasn’t that much interest in multiple fantasies in a continuing setting until after the U.S. publication of J.R.R. Tolkien’s Lord of the Rings in 1965, although the first widely popular non-Tolkien-spinoff fantasy series was The Wheel of Time, after which all manner of fantasy series proliferated (including the Saga of Recluce).
This proliferation has turned into an unkempt jungle, in which very few stand-alone fantasies rise out of the canopy of intertwined series. One of the ironies of the Recluce Saga is that, unlike The Wheel of Time, which was planned as a series from the beginning, The Magic of Recluce was written as a stand-alone novel, and after its initial publication, David Hartwell, my long-time editor until his death, asked for a sequel.
So, in a way, I’m also part of the problem, but I still continue to worry about the over-emphasis on mega-selling series and the way in which the internet and the marketing strategies of Amazon and Barnes & Noble effectively force traditional publishers to minimize stand-alone novels and make it ever more difficult for unknown authors to self-market.
One of the biggest problems with the mega-series approach though (and I’m finding this with the big multi-media franchises too) is the time investment to get into them these days.
Speaking for myself, over the years I’ve started several of the mega-series worlds, and then stepped away after three to five volumes to read something else. Thing is, now that I think about re-reading them – I’ve tried picking up from where I left off and forgotten too many details, so it’s pretty much a “start from book one again” situation, and I find myself thinking “I don’t have time for this series right now”.
Ditto for things like the ever-growing world of Star Wars, where I’ve lost count of how many TV series there are now, plus the books (and of course the core movies) and everything is interconnected enough that it feels like I need to watch all the TV series going back a decade or more before I can watch the latest offerings.
The big series/worlds I find myself coming back to over and over are the ones where although they’re set in the same world, the books more or less stand alone – either as individual books or trilogies (the above-mentioned Darkover is one example, but also Lackey’s Valdemar or McCaffrey’s Pern books (though they’re more interconnected). There is an overall order, but it’s possible to dip in and out of the world and not be completely lost (which is helpful for when you’re borrowing books from the library).