Over the past several years, but especially over the past few months, I’ve noticed a growing trend in advertising, one which amounts to “insuring” everything.
The most obvious example is that of CarShield, which bills itself as the answer to unexpected car repair bills. But there are other examples, from pet insurance to appliance insurance (in addition to warranty coverage). A month or so I was asked if I wanted insurance for a replacement coffeemaker that I was buying.
Now… some forms of additional insurance are likely worth the price, such as a homeowners’ policy or supplemental health insurance, because most people can’t afford major structural repairs from weather or fire damage and because most health insurance doesn’t cover everything by a longshot.
But replacement insurance for a $35 coffeemaker?
What troubles me most about this is the idea that people need insurance for everything. Perhaps I’m old school, but when I was a child and a young adult, my parents emphasized that life was uncertain and that everyone needed to set aside money for expected events or the so-called “rainy day.”
While most Americans offer lip service to the need for a rainy day fund or emergency savings, according to a July 2024 survey by Empower research, some 37% of Americans can’t afford an unexpected expense over $400, and almost a quarter (21%) have no emergency savings at all. And one in four Americans dipped into emergency savings last year, not for emergencies, but to cover basic living expenses, while sixty percent of Millennials are stressed about a financial emergency striking.
Part of me wonders about whether this is really all about economic deprivation, but when I look at the student parking lot at the local high school or the local state university and see that most of the cars are newer than my 15 year old SUV, I have certain doubts. These doubts are bolstered when I see brand-new twenty-foot powerboats in the driveways of the most modest homes in town, or when students who protest that they can’t afford textbooks drive late model cars, presumably without CarShield insurance.