For some reason I get bombarded with political emails, from both the left and the right, but the right sends almost ten times as many as the left. Here is a representative sample of the message subject lines of those from the right.
The Left is Coming for Us
Drunk Kamala Goes Viral
Riots Break Out- National Guard Deployed
Veterans Sacrificed for Migrants
Leftist Protesters Threaten My Home
President Trump to Win Nobel Prize
Say a Prayer for the January 6th Prisoners
US Days Away from Major Terror Attack
Stop Biden’s Deep State Apparatus
Jack Smith Hides Trial Facts
Joe Biden’s Cognitive Failure Even Worse!
White House’s Dereliction of Duty!
The Woke Mob Removed Founding Father’s Statue
And here are some of the message subject lines from the left.
Undecided Voters Not Breaking for Me
$7 Million in Negative Ads from SuperPac
Planet for Our Future
Our Numbers Need to Improve
Did you get the Invite?
We’re being Outspent by Dark PACs
Notice a certain difference?
Those from the right are pointed and eye-catching, and every one is somewhere between an exaggeration and a gross misrepresentation of the facts.
Those from the left tend to be more factual – and boring.
I can assure you that for months the tone and substance of the ads from the left and right haven’t varied, but it does strike me that the ceaseless eye-catching exaggerations are bound to have some effect.