The “business model” has triumphed again. Last Thursday was Thanksgiving, a holiday first officially celebrated in the entire United States on the last Thursday of November as a result of a Presidential proclamation of Abraham Lincoln in 1863, and then moved to the fourth Thursday of the month by Franklin Roosevelt, in order to give the country an economic lift. Little did Roosevelt know what he started.
This year, from Wal-Mart on – or up – retailers across the United States invaded Thanksgiving with “Black Friday” specials on Thanksgiving Day itself. Oh, there were Wal-Mart employees protesting at hundreds of stores, but the shoppers largely ignored them and surged into stores, greedily grabbing whatever specials they could find. From my antediluvian viewpoint, the invasion of Thanksgiving by rampant commercialism signifies, in both a metaphorical and practical sense, that the majority of Americans have become totally unaware of how fortunate we are as a society. Can we not set aside a single day out of the entire year in which to consider and reflect on those aspects of life for which we are grateful?
Last year, at this time, I cited a short story by Frederick Pohl called “Happy Birthday, Dear Jesus,” published in 1956 and set in a future where the “Christmas season” begins in September, and I wondered how long it would be before Halloween and Christmas squeezed out Thanksgiving. Based on the blizzard of ads in my newspapers – more than fifty separate ad sections – on Thanksgiving day itself and the media hype of Black Friday beginning on Thanksgiving, it appears as though the original purpose of Thanksgiving has already been all but lost to the “ecstasy of unbridled avarice,” to steal a quote from another Christmas staple.
Then again, perhaps people who cannot maintain a Thanksgiving tradition deserve exactly what they are getting from the businesses who push Black Friday – lots of cheap goods produced all too often in third world sweatshops by people who have little to thank anyone for, fewer and fewer good American jobs…and more than a few business leaders who insist that paying lower tax rates than their underpaid employees is necessary for jobs creation.




