The other day my wife made the observation that almost everything seemed to be “rated” these days. Rate your stay at the hotel or motel. Rate your purchase. Rate the service and food at the restaurant. Rate this book. Rate this movie. Rate your car. Rate the teacher. Rate the doctor. Rate the professor.
When I was in college, too many years ago, about the only things that were rated were a handful of very high-end restaurants… and they were rated by anonymous experts. Now, almost everyone can rate almost anything. But for all those ratings… have matters changed all that much? Even as millions have rushed to rate, exactly how much do those ratings mean? And is their effect more in what is bought or sold or more in boosting the companies offering the ratings? In the case of Amazon, the ratings definitely boosted sales, and probably affect to some degree what is bought, but, as I’ve discussed before, the ratings certainly don’t measure excellence, only popularity. As for other companies in other fields, the results are at best mixed.
There’s definitely an effect in areas where millions pile on, so to speak, if only because the amount of ratings suggest a certain popular appeal… but, again, that doesn’t reflect excellence necessarily, just popularity, a fact that’s particularly overlooked in such spectacles as “American Idol” or “America’s Got Talent.”
What also tends to get overlooked is that the more things are rated, the less respect there is for the area being rated. The idea of rating Einstein on a scale of one to ten, or one to five, seems ludicrous now, but how long before we get to the point of “Rate the Scientists”?
Even at Amazon, the ratings game can be absurd. How does one make a meaningful comparison between Pride and Prejudice and Pride and Prejudice and Zombies without disrespecting the original? And some comparative “ratings” clearly point out the absurdities, as when Americans give Congress approval ratings of something like 18% while a majority of voters in most congressional districts approve of what their representative has done.
And, once more, as I’ve pointed out, the idea of 18 year olds having any idea of what they’re doing in rating college professors is absurd. They’re “excellent” in picking popular teachers, but the only meaningful correlation is that the professors with the highest student evaluations, in 90% of the cases, are those who give the highest grades… not the ones who demand the most of their students.
So… on a scale of one to five, I’d give most ratings a negative grade, not that what I say will do a damned thing to change or even slow the ratings madness.




