Everyone’s Wonderful! [Part II and Counting]

I noted some time back that the scholar Jacques Barzun had documented in his book From Dawn to Decadence what he believed was the decline of western culture and civilization and predicted its eventual fall.  One of his key indicators was the elevation of credentials and the devaluation of achievement. Along these lines, the June 27th edition of The New York Times [brought to my attention by an alert reader] carried an article noting the emergence and recognition of multiple high school valedictorians. One high school had 94, and another even had 100!

While many factors have contributed to this kind of absurdity, two factors stand out: (1) rampant grade inflation based on an unwillingness of educators and parents to apply stringent standards that measure true achievement and (2) a society-wide unwillingness to recognize that true excellence is rare – except perhaps in professional sports.

So many problems arise from this tendency to over-praise and over-reward the younger generation that I can’t possibly go into all of them in a blog.  But I do want to address some of those of greater import, not necessarily in order of societal impact, but as I see them.  First of which is the fact that, beyond high school and certainly beyond college, there can’t be multiple “winners.”  There will only be one position at the hospital for a new surgeon, one or two vacancies for new teachers each year at the local school or a handful at most.  Graduate schools only take a limited number of applicants from the overall pool, and they do make choices.  Sometimes, the choices or the grounds on which they’re made may not be fair, just as a bad grade in freshman PE may keep a high school student from becoming valedictorian [if only one is chosen, the way it used to be], but the plain fact is that, in life, economics and need limit what is available, and students need to learn that not everyone gets to be top dog, even if the differences between the contenders seem minuscule,

Second, by recognizing multiple students as “valedictorians,” schools and parents are both devaluing the honor and simultaneously over-emphasizing it as a credential.  As a result, more and more colleges are ignoring whether students are “valedictorians” and relying on other factors, such as, perhaps regrettably, standardized test scores.

Third, like it or not, as former President Jimmy Carter once stated [and for which he was roundly criticized], “Life isn’t fair.”  It may not be “fair” that one teacher somewhere in the past didn’t like this or that student’s performance and gave them an A- rather than an A, and that kept them from being valedictorian.  It’s not “fair” that Ivy League schools now require better grades from their female applicants than from their male applicants because more female students work harder and the schools don’t want to overbalance their student bodies with women.  Unfortunately, what society can do in “legislating” fairness is not only limited, but impossible to produce anything close to absolute fairness in real terms.  All society can do is set legal parameters to prohibit the worst cases.  We, as individuals, then have to do our best to act fairly and learn to work around or live with the instances where “life isn’t fair,” because it isn’t and never will be.

Fourth, frankly, in cases of similar or identical grades, other factors should be weighed.  They certainly are in all other occupational situations in life, because they have to be. When there are limited spaces, decisions will be made to determine who gets the position.  Not observing this practical factor in high school is just another aspect of giving students an inflated view of their own “specialness,” or, if you will, the continuation of the “trophies for everyone” philosophy.

But… is anyone listening?  Apparently not, because there’s more and more grade inflation, more and more valedictorians, and more and more emphasis on how “wonderful” every student is.

Marketing F&SF

Recently, Brad Torgersen made a lengthy comment about why he believed that F&SF, and particularly science fiction, needs to “popularize” itself, because the older “target market” is… well… old and getting older, and the younger readers tend to come to SF through such venues as media tie-in novels, graphic novels, and “popular” fiction.  While he’s absolutely correct in the sense that any vital genre has to attract to new readers in order to continue, he unfortunately is under one major misapprehension – that publishers can “market” fiction the way Harley-Davidson marketed motorcycles.  Like it or not, publishing – and readers – don’t work quite that way.

Don’t get me wrong.  There’s quite a bit of successful marketing in the field, but one reason why there are always opportunities for new authors is that it’s very rare that a publisher can actually “create” a successful book or author.  I know of one such case, and it was enabled by a smart publisher and a fluke set of circumstances that occurred exactly once in the last two decades.  Historically, and practically, what happens far more often is that, of all the new authors published, one or two, if that, each year appeal widely or, if you will, popularly.  Once that happens, a savvy publisher immediately brings all possible marketing tools and expertise to publicize and expand that reading base and highlight what makes that author’s work popular.

In short, there has to be a larger than “usual” reader base to begin with, and the work in question has to be “popularizable.”  I do have, I think it’s fair to say, such a reader base, but, barring some strange circumstances, that reader base isn’t likely to expand wildly to the millions because what and how I write require a certain amount of thought for the fullest appreciation of readers, and the readers who flock to each new multi-million selling new novelistic sensation are looking primarily for either (1) entertainment, (2) a world with the same characters that promises that they can identify with it for years, or (3) a “fast” read, preferably all three, but certainly two out of three.

All this doesn’t mean that publishers can’t do more to expand their readership, but it does mean that such expansion has to begin by considering and publishing books that are likely to appeal to readers beyond those of the traditional audience, without alienating the majority of those traditional readers. And in fact, one way that publishers have been trying to reach beyond the existing audience is by putting out more and more “supernatural” fantasy dealing with vampires, werewolves, and books with more explicit sexual content.  The problem with this approach is that, first, such books tend not to appeal to those who like science fiction and/or tech-oriented publications, as well as also tending to alienate a significant percentage of older readers, as opposed to, as Brad pointed out, media tie-in novels, which appeal across a wider range of ages and backgrounds. Another problem is that writing science fiction, as opposed to fantasy, takes more and more technical experience and education, and fewer and fewer writers have that background.  That’s one reason why SF media tie-in novels are easier to write – most of the technical trappings have been worked out, one way or another.

I don’t have an easy answer, except to say that trying to expand readership by extending the series of authors with “popular” appeal or by copying or trying to latch on to the current fads has limited effectiveness. Personally, I tend to believe that just looking for good books, whether or not they fit into current popularity fads, is the best remedy, but that may just be a reflection of my views and mark me as “dated.”

In any case, Brad has pointed out a real problem facing science fiction, in particular, and one that needs more insight and investigation by editors and publishers in the field.

The Vanishing/Vanished Midlist?

Several weeks ago, I attended a science fiction convention where the guest of honor was a writer who spent some 20 years as what one might call a “high mid-list author,” someone able to work full-time as a writer and pay the bills.  Except… several years ago, this came to an end for the writer.  Oh… the writer in question still publishes two books a year, but they aren’t selling as well as earlier books, although those who read the books claim they’re as good, if not better, than earlier work, and now to make ends meet requires outside additional work as a consultant and educator.  To make matters worse, at least from my point of view, this writer produces work that is more than mere entertainment and mental cotton-candy.

Interestingly enough, more and more of the books cited by “critical” reviewers in the F&SF field [with whom I have, as most know, certain “concerns”] seem to come from smaller presses.  This is creating, I believe, an almost vicious cycle in F&SF publishing. The more the books praised by reviewer come from small presses, the more larger publishers get the message that “good” or “edgy” or “thoughtful” books don’t sell as well, and the greater the almost subconscious pressure to opt for “fiction-fun” or “fiction-light.”  To their credit, certain publishers, including mine, thankfully, are resisting this trend, but I’m still seeing more of those novels that are gaming and media tie-ins or endless series.  And yes, the Recluce Saga is long, but… as I keep pointing out, no character has more than two books.  I don’t have eight or ten or fifteen books endlessly spinning improbable stories and extensions about the same character or characters.

With the drastic changes in wholesale distribution over the past decade or so, virtually no mid-list books receive such distribution, except perhaps lower-selling titles of big-name authors.  As a result of these trends, the midlists of at least some large publishers that were once the home of “thoughtful” books are shrinking. Some such midlist writers have found homes with the smaller presses, but small press distribution systems often are not as extensive. That has resulted in lower sales for the authors who wrote those books, and lower sales means lower incomes, and either cutting back on writing or holding down more other jobs… or… trying to re-invent one’s self with another form of “fiction-light.”

I’ve heard many who believe that e-book sales can help here, but the sales figures I’ve seen suggest that e-books do more for those books that have high sales levels and wide distribution in hardcover and paperback – and those aren’t the midlist books.

It almost appears that the midlist F&SF titles are going to become a ghetto within a genre… and that concerns me, and it’s certainly affecting all authors, but particularly those who once wrote good midlist books and made a living at it… and now can’t.

Electronic Free-Loading… and Worse

Even with spam “protection,” the amount of junk email that my wife and I receive is astronomical – less than one in fifty emails is legitimate.  The rest are spam and solicitations.  Now I’m getting close to a hundred attempted “spam” comments on the website daily, all of them with embedded links to sell or promote something. That’s just one facet of the problem.  Another facet is the continual proliferation of attempts at phishing and identity theft.  It makes one want to ask – have there always been so many people trying to make a buck, rupee, ruble, Euro, or whatever by freeloading or preying on others?

I know that con artists have been around since the beginning of history, but never have such numbers been so obvious and so intrusive to so many.  Is this the inevitable result of an electronic technology that makes theft, fraud, and blatant self-promotion at the expense and effort of others a matter of keyboarding at a distance?  At one time, these types of offenses had to be carried out in person and embodied a certain amount of risk and a probability of detection and usually criminal punishment.  Now that they can be accomplished via virtually untraceable [for practical purposes] computer/internet access, they’ve proliferated to the point where virtually every computer connected to the net runs the risk of some sort of loss or damage – a form of computer Russian roulette.

But what I find the most disheartening about this is the fact that so many people, once the risk and criminal penalty factors were so dramatically reduced by technology, set out to exploit and fleece others.  Even those of us not yet fleeced or exploited have to take time, effort, and additional software to deal with these intrusions.  I have to sort through the potential comments quarantined by the system several times a day, because a few are legitimate, and deserve to be posted, and I still have to take time to delete all the unwanted email.  I have to pay for protective software, and so forth.  In effect, every computer user is being taxed in terms of time, money, and risk by this radical expansion of the unscrupulous.

Now… those who are extreme technophiles will claim that the downsides of our technologically based communications/computing systems are negligible… or at least that the benefits far outweigh the downsides.  But the problem here is that most of the benefits, especially in terms of costs, go to large institutions and the unscrupulous, while the downsides fall on the rest of us.  I don’t see that, for example, that the internet enables more good writers; it enables writers who are better self-promoters, and some good writers are, and a great many aren’t.  In trying to evaluate honestly what I do on the net, I suspect that my internet presence is similar to treading water.  I’m not losing much ground to the blatant self-promoters, but for all the effort it requires, I’m not gaining either, and it’s time spent when I can’t be writing.  Yet if I don’t do it, especially with, I have to admit after looking at recent sales figures [and yes, some of you were right] the recent spurt in the growth of e-books, my sales will suffer.

I don’t see that the internet is that useful in enabling small businesses, because there are so many, and the effort and ingenuity require to attract customers is considerable, but it certainly allows large ones to contact everyone.  And it certainly allows every variety of cyber-criminal potential access to a huge variety of victims with almost no chance of getting detected, let alone prosecuted and punished.  The idea of privacy has become almost laughable, even for those of us who don’t patronize social networking sites.

Cynical as I may be, my hopes have always been that technology would be employed to enable the best to be better, and the rest to improve who and what they are.  Yet… I have this nagging feeling that, more and more, technology, particularly communications technology, is dragging down far more people than it is improving, especially ethically… and, even if it isn’t, it’s creating a tremendous diversion of time from actual productive work.  That diversion may be worthwhile in manufacturing-based industries, but it’s a definite negative force in areas such as writing and other creative efforts.  In a society that is becoming ever more dependent on technology, unless matters change, this foreshadows a future in which marketing and hype become ever more present and dominant, even as the technophiles are claiming communications technology makes life better and better.

Better and better for whom?  And what?

Fantasy… Should be Fun?

The other day, when reading a blogger’s review of The Soprano Sorceress, I came across an interesting question, clearly meant to be rhetorical – what point was there to reading a fantasy if the reader didn’t like the fantasy world created by the author?  It’s a good question, but not necessarily in the way that the reviewer meant, because his attitude was more along the lines of wanting to avoid reading about worlds he didn’t like, particularly because he asked another question along the lines of what fun was there in reading about such a world.

Yet… I have to confess that there are authors I probably won’t read again because I don’t care that much for their worlds, just as there are authors I won’t read again because I don’t care for their characters.  In particular, I don’t care for characters who make mistakes and errors that would prove fatal in any “realistic” world situation, yet who survive for book after book [I presume, because the series continues, even if I’m no longer reading them].  Obviously, those kinds of books have great appeal, because millions upon millions of them sell, and maybe that’s the “fun” in reading them.

But there’s a distinction between “good” and “fun,” and often one between “entertaining” and “thought-provoking,” and there are readers who prefer each type, although sales figures suggest that “fun” and “entertaining” are the categories that tend to outsell others significantly, often by orders of magnitude.

The question the blogger reviewer asked, however, holds within it an assumption that all too many of us have – that “our” view is the only reasonable way of looking at a particular book… and that, I think, is why I tend to be reluctant in reading reviews, either those considered “professional” or those less so, because the vast majority of reviewers start from the unconscious presupposition that theirs is the only “reasonable” way of looking at a given book.  The more “professional” the reviewer is, the less likely this presupposition occurs, but there are still well-known reviewers and review publications that fall regularly into this mind-set.  The problem lies in not only in the expectations of the reviewer, but also in the knowledge base – or the lack of knowledge – that the reviewer possesses.  A novel that uses allusions heavily to disclose character will seem shallow to the reader or reviewer who does not understand those referents.  A reader unfamiliar with various “sub-cultures,” such as the corporate or legal worlds, politics, the military, academia, is likely to miss many subtleties of the type where explanation would destroy the effect.  Because of this “sub-culture” blindness, certain books, or parts of certain books, tend to be less entertaining – or even boring – to those unfamiliar with the subculture, whereas a reader who understands those subcultures may be smiling or even howling with laughter.

As a side note, despite the impression that some bloggers have apparently gained from this site, I do read blog reviews of my work and that of other authors on a continuing basis, if sometimes reluctantly.  Why reluctantly?  Because it’s more often painful than not.  As a writer, for me such blogs often raise the question of why the reader didn’t understand certain matters that appear so obvious to me.  Could I have done something better, or was the matter presented well and the reader didn’t get it?  Half and half?  Such questions and second-guessing, I feel, are necessary if any writer wants to improve, no matter how long he or she has been writing… but I suspect any author who claims the process is enjoyable or entertaining is either lying or a closet masochist.  As part of being a professional, an author should know, I personally believe, the range of reactions to his or her work, as well as the reasons behind those reactions, but, please, let’s not have commentators suggest that we’re somehow outdated, out of touch, or unreasonable when we suggest that the process isn’t always as pleasurable to us as it apparently is to those who take great delight in complaining about what they perceive as deficiencies in what we write.  Sometimes, indeed, the deficiencies are the writer’s, but many times the deficiencies lie in the reviewer, and where the deficiencies may lie, or even if there are such deficiencies, isn’t always obvious to most readers of either blog or professional reviews… or even of professional blog reviews.