The "Popularity" Problem in F&SF

A while ago, I was talking to my editor, and I mentioned a book that he had edited for a new author — one for which I’d offered a blurb. My editor sighed, and informed me that he wouldn’t be able to publish another book by the writer, although the first book had received a considerable number of favorable comments and reviews, because it hadn’t sold well enough for the publisher to risk a second book. At present, this is scarcely news to any author in the field, because the same thing is happening all over publishing. Sales of a majority of established published authors are down, and while they’re not down enough to hurt the really big names, the decline tends to affect newer and less established authors much more. And it makes sense, unfortunately.

In a time when readers, along with everyone else, are watching their purchases more carefully, fewer are going to risk their entertainment dollars on an author they don’t know, unless someone they know personally and trust recommends that author. But… with new authors very few, if any, readers know the author — unless the publishing house pours a ton of money into publicity, and that is happening less and less.

Now, in this time of economic downturn, this is relatively self-evident. What isn’t quite so evident is that it’s merely the continuation of an on-going trend. At a time when blockbuster sales — such as the Twilight books, the Wheel of Time, Nora Roberts, etc. — are dwarfing best-seller numbers of previous decades, the sales numbers of mid-list and low best-selling authors at major publishing houses tend to be flattening, if not declining, especially mass-market sales, although there are some exceptions. These exceptions are always cited as contrary examples, of course, rather than the anomalies that they are.

The reaction of many authors is to aim for that “popular” audience, to the point that F&SF aficionados can cite example after example of imitation, subtle or blatant, and that the media and series tie-in section of the F&SF section at many chain stories is almost as large as the “regular” section.

One reaction in the F&SF field has been the growth of small presses, some of which stretch the definition of “small,” but these presses are limited in what they can do, although they often publish novels of high quality. This has had another off-shoot, as well, in that it appears a number of “professional” and “semi-professional” F&SF reviewers tend to concentrate on such works, almost as if assuming that most of what is published by a large publisher is “merely commercial,” and seldom worthy of comment.

Writers who have the ability to write excellent books are placed in an unenviable position, because books which tend to be technically outstanding usually have lower sales. As one of the responders to this blog has pointed out, outstanding books also get fewer and “less favorable” reader reviews, and those reduce sales. Since most professionals do write in hopes of making a living, there is a not-so-subtle and continuing pressure to “write popular,” even if an editor never says a thing to a writer.

More than a few readers have pointed out that these trends could very well lead to more self-publishing, more web publishing, and more electronic alternatives to getting stories and novels out. It probably will, but it won’t solve the “popularity” problem, because for those stories and novels to reach more readers requires word about them to reach readers, and successful “word-passing” on the web requires the support of widely-read and popular websites. Thus… the web-publishing option merely transports the popularity problem from one form of publishing to another — and does so without nearly the same degree of quality control as is exercised by the old-line print publishing business. This shift also results, in most cases, to a reduction in the income of writers, along with the problem that readers are left having to spend far more time sifting through web and other less conventional forums to find books they like that fall outside “popular” parameters. Again… there are exceptions, such as Baen’s Universe magazine, but they’re few indeed.

In the end, it all boils down to the fact that readers, as a whole, get what they’re willing to pay for, and if most readers flock to the “popular,” before long, that will represent most of what’s available — and that will be the case whether the source is “conventional” publishing or the web.

Limits to Empowerment?

The other day I read an article in a well-known economic publication about how “talking websites” could empower the illiterate. I’m doubtless in a small minority, but I’ve been concerned for a long time about all this emphasis on “empowerment.”

I do tend to worry about universal suffrage when something like a third of the American electorate doesn’t even know who’s president — but then, again, that percentage has varied between 25% and 35% for at least 20 years, and we haven’t had any more political catastrophes during this period than any other, although those who disparage the previous president tend to forget that we had a few problems with a man named Nixon, and moral and upright as he was personally, a fellow by the name of Carter wasn’t exactly the most effective of chief executives… and even when suffrage wasn’t even close to universal, we managed to elect Warren Harding.

But… as a writer and as an individual who believes in both the written and the spoken word, I have to ask whether we want to grant more power to those who cannot master, even if through no fault of their own, half of whatever language their culture uses to bind that part of civilization together. Writing changes culture, and, based on history, it does so for the better. Exactly why, at a time when written skills are declining, when a smaller and smaller percentage of so-called educated individuals have actually mastered the written word [according to a study released by the Department of Education three years ago, almost 40% of individuals with advanced college degrees do not have the analytical skills to explain the arguments in a standard newspaper article], why do we want to grant more power to those who cannot write and write at all?

We’re already substituting test results for analytical skills in far too many school districts across the country. Newspapers are failing left and right because most people under thirty don’t have either the inclination or the ability to read more than a sentence at a time, let alone a paragraph, and before long those of us who can and would like some detail in our news will be relegated to perusing a relative handful of printed or subscription online sources, because, so far as I can determine, there’s less and less of a market for real news… just for sensationalism or for targeted “in-depth” rationalizations of what various groups of people already believe.

But then again, maybe we should expand the internet and website system so that no one has to master reading and writing — and add an amendment to the Constitution that no one can run for public office without being able to explain in detail and on the spot and in writing what the duties of that office are and why he or she would be qualified to hold that post. We could even return to handwritten paper ballots at the same time.

All you’d have to do to be politically empowered would be able to read, write, and think. Would that be so bad?

The Age of Unreality

All too many years ago, when my brother and I were growing up, my parents, and even my grandmother, piled on the aphoristic practical platitudes, such as… “If it’s too good to be true, it probably isn’t.” “A penny saved is a penny earned.” “Rome wasn’t built in a day.” “A stitch in time saves nine.” “An honest day’s work…” With those platitudes came a no-nonsense attitude. My father insisted that we do the best of which we were capable — in everything from academics to athletics to what he termed “the necessities of life,” matters such as lawn and tree and mechanical maintenance, simple woodworking, basic electrical repairs, house painting… and the need to approach everything in a practical, realistic, and — most important — an honest way. For him, dreams were possible, but only if one prepared and worked hard and long to achieve them. One didn’t achieve success by merely wishing or saying that it would happen. Nor by cutting corners, either practically or ethically. In addition, we were not allowed to be bored. If any word even hinting at boredom even came up, various tasks were immediately assigned, monitored, and the results were inspected. At that time, this approach to raising children was not in the slightest unusual. It was close to the norm, and it led to a generally realistic outlook on life.

So… what happened?

Today, we’re weathering a recession created largely by incredibly unrealistic assessments of how housing and securities prices would perform over time. Never in the history of mankind have the values of real estate and structures continually appreciated upward for more than a few years, if that. So why did so many people buy into the unreality the values would continue upward at high rates indefinitely? Stock and security prices have fluctuated widely over time for as long as there have been such financial instruments. Yet some of the supposedly brightest and best minds in finance not only bought into the idea of continual rising securities’ prices, but they developed instruments that magnified through leverage both gains and losses — and never considered what would happen when the inevitable transpired. And, worse yet, for this lack of competence and foresight, hundreds of them were granted million dollar plus bonuses.

The same unreality permeates state and local politics. Through legislation and referenda, the federal and state governments promise more and more in the way of programs and benefits while the electorate demands — and largely gets — tax levels that are in no way able to pay for the programs people insist are their rights. California, to no one’s surprise, leads the way, and political experts across the spectrum [except, of course, from the far, far right, who are even more unrealistic] have declared the state essentially ungovernable — with a deficit approaching more than $50 billion and a legislature unable and unwilling to act because to do so would indicate to voters just how unrealistic they’ve been. Everyone wants to tax everyone else, but no one wants to pay more taxes, and no one wants his or her program cut or eliminated. And the simple, and unrealistic, answer is to tax the “rich” and to stop waste and fraud, never mind the fact that such a simplistic solution won’t raise enough revenue without grinding the economy to a total halt.

The polar ice caps are dwindling. Meltwater from the Greenland ice cover is at an all-time high and increasing annually. Ice sheets are melting and breaking off the Antarctic icecap in chunks of hundreds of square miles. Most of the glaciers in the Alps have either disappeared or melted back to a fraction of their previous size. The legendary snows of Kilimanjaro have vanished. Over the centuries, goats and overgrazing have turned the Sahara from an arid grassland into a true and total desert. The combination of disease, pollution, and warmer seawater has devastated the world’s coral reefs. Increasing temperatures have resulted in literal transformation of the mountain forests of the southwestern United States into high desert. Cattle and grazing in the previous century destroyed most of the grasslands in the Great Plains all the way from the Dakotas to Texas, changing the climate so much that we’ve experienced one Dust Bowl and are continually fighting against another, while the once massive Ogallala Aquifer is pumped dry. There are huge dead zones in the Caribbean, and areas in the Pacific hundreds of miles across where human floating trash clogs the waters. In less than two centuries, human beings have used up 30%-50% of all the oil created over hundreds of millions of years and raised carbon dioxide and methane levels to heights not seen in hundreds of millions of years, if ever. And yet… tens of millions of Americans, among them highly educated individuals, persist in the illusion that there is no global warming and that human activity has no significant impact upon the planet.

This unreality has infused the younger generation, in particular. Everywhere is the idea that any student, if she or she wishes, can do anything he or she wishes, and that each of them is “wonderful.” This unreality is boosted by: (1) the plethora of television “reality” shows that suggest that success has little to do with anything but ambition, desire, and immorality; (2) educational institutions that punish those teachers who actually assess student performance realistically and who insist on results; (3) the increasing reliance on tests that measure assorted facts and basic intelligence, but not the ability to think and learn; and (4) greater and greater reliance on pleasing parents and students than upon imparting skills and the ability to think. On top of these factors has come the change of education from a social good to a consumer good, where the consumer demands a specific product, and in the case of education, with the advent of student evaluations, eighteen year old students are telling seasoned and experienced professionals what they — the students — need to know when those students, and often their parents, almost always have no knowledge of the field. This is reality?

Now… I’ve seen studies that show the current “collegiate” generation is more “results-oriented,” but the problem is that getting results is difficult, if not impossible, when students have inadequate skills and unrealistic ideas about their own capabilities and about the amount of work it requires to accomplish anything of worth.

Distorting an old aphorism, Rome was not built by wishes and mouse-clicks…

… but it, too, fell when its people lost sight of reality and basic values.

The Impermanence Factor

For the past several months, some of the technicians dealing with my website have been having difficulty in updating the graphics on the rotating “carousel.” You may note that the problem has finally been addressed. I kept asking why there was such difficulty… and finally got an answer — a very simple answer, and yet a chilling one. The previous tech, who had worked with the web-designer, had departed for greener pastures… and had left no written documentation. If there happened to be any electronic documentation, no one could find it, and the techs who were trying to update the graphics were, as are many today, overworked and didn’t have the time to reverse engineer the system until recently.

This particular phenomenon isn’t limited to my website. The other day I was trying to install a piece of software for my wife and discovered a rather interesting situation. The directions were on-line. They weren’t simple. They wouldn’t print out. There was no way to keep a window with the directions and install the software. In the end I had to write them out by hand. Then there are the companies who have “solutions” to problems on-line, but seem to forget that those solutions are useless if you have problems with their website, even as you wait in a telephone queue for “technical assistance.”

These are all symptoms of a society that seems to think that electronic storage is permanent and that, because it’s electronic, anyone can access it and figure it out. Neither assumption, of course, is true, widespread as both appear to be.

We have books and records dating back thousands and thousands of years, evidence from other cultures and civilizations, written insights into what they did and how they acted. If we follow the trend — and go “paperless” as all the businesses urge us — what insights will we leave? We can’t even read computer records of thirty years ago.

This is even truer on a personal letter. My father kept letters he thought were memorable, and they’re still available, yellowed paper and all. Somehow, I don’t see much in the way of memorable emails being saved (if there are even such)… and there’s another factor involved as well. Most letter-writers, and possibly most writers whose works are recorded in print form, tend to write more accurately and clearly, almost as if they understood that what they wrote might be scrutinized more than once.

In my mind, all this leads to a number of questions:

Do disposable communications too often equate to disposable thoughts and insights?

Do impermanent and easily changed records lead to greater carelessness? Or greater dishonesty and fraud?

What exactly are we giving up for the sake of going electronic and paperless?

Infrastructure

Science fiction has postulated the rise and fall of many civilizations, and the causes of those falls are many: warfare, famine, ecological disaster, energy shortages, internal collapse from overindulgence, conquest, pestilence, plague… and doubtless many others.The one cause I’ve not seen explored much is the collapse of infrastructure, and yet I suspect it’s the most likely reason for the failure and fall of a high-tech civilization. When most people talk about infrastructure, they think of highways and bridges, but infrastructure consists of far more than that.

The more people that live in an area and the greater the population concentration, the greater the infrastructure requirements, even in low-tech societies. In higher-tech societies, the physical infrastructure requirements pyramid. A clean and reliable water system, sewage and waste disposal systems, paved streets, roads, and bridges, dependable electric power and other domestic and commercial utilities are just the beginning. We also need redundant communications links, banking and financial systems, not to mention a system for maintaining law and order and adjudicating disputes.

The more infrastructure a society requires, the more each part of that structure has the potential for conflicting with the requirements of a another part, and the more of a society’s resources and effort that is required to keep all the parts of the infrastructure in good repair and operating properly. Also, the more susceptible each section is to damage and failure. For example, in the United States, the electric power grid is being stressed toward its limits, and electric power outages are already increasing. More powerful transmission lines and more power sources increase the vulnerability of the entire system to a host of problems, from solar storms to extreme weather, to simple wear and tear. Repairs or damage to one system can disable other systems, as when a backhoe used to excavate to repair a water line breaks a fiberoptic cable, or when a broken water main floods a subway tunnel, or…

The other significant problem with infrastructure is those aspects dealing with human interaction require acceptance and trust. Even the income taxation system in the United States is based largely on trust and the fact that the majority of Americans and/or their employers largely voluntarily submit their tax payments to maintain government. Likewise, most people obey the law without being forced to do so at gunpoint. Most civil and personal disputes are settled without recourse to physical force. And this is the norm in most countries. It is, however, not universal. No such trust and agreement exists in Somalia… or in other parts of Africa, nor in much of Afghanistan… and we’ve all seen the results. We’ve also seen the results in the financial sector in the United States, where greedy financiers betrayed the trust of investors on a massive scale.

We all know that physical infrastructure fails when it is not maintained, as in the case of collapsing bridges and deteriorating highways, but few politicians or other leaders consider the need to maintain the underlying trust that supports our society’s human infrastructure.

Right now… we need to shore up both aspects of infrastructure, or the science fiction that hasn’t explored infrastructure might end up being history.