Maybe I’m missing something, but I was under the impression that one of the “benefits” of satellite networks like Direct TV and Dish was to obtain programming free of all those annoying ads, but now ads are appearing in the middle of movies – even movies made decades ago. And while the profits of Hollywood studios are down, those of Netflix, Amazon, and a few others are way up.
Ad breaks used to be a few minutes, but on satellite and cable networks, now they’re often five minutes long. And sports TV/internet is now using split-screen technology so that you get a silent picture of the “action” on one side and a loud commercial on the other side. And yes, advertising revenues are way, way up.
And, oh, yes, my monthly internet access bill went up 40%, unannounced, last month.
So, with all the revenues from this vast array of news and entertainment going up and up, exactly why are the real content providers, i.e., the writers and actors (the majority of them, not the super high-paid stars) getting stiffed and striking? And why do the media giants complain that they can’t afford real people? To pay for the exorbitant pay of high executives, perhaps?
As a provider of entertainment content myself, I can see that the list price of one of my fantasy hardcovers has gone from $21 in 1991 to $32 in 2023, an increase of slightly more than 50%. That’s over 32 years, which amounts to an increase of 34 cents a year, or an annual price increase of under 2% (not exactly exorbitant). In the meantime, my property taxes have doubled, and to replace my 2009 SUV would cost twice much as I paid for it.
But I’m one of the more fortunate authors. I know a number who no longer can make a living from their writing or who couldn’t save enough and afford good enough health insurance and who’ve been financially and sometimes physically destroyed. I’ve seen editors sacked by publisher after publisher, with downsizing after downsizing.
And, unhappily, this isn’t just happening in the entertainment industry. The IT industry is famous for hiring young talent comparatively cheaply and then laying off more experienced (and higher paid) technical staff in their forties and fifties, and sometimes younger.
Academia used to rely on the expertise of tenured professors. Now those positions comprise less than a third of university teachers, and are declining every year, while the majority of undergraduates are taught by part-time adjuncts, who get no health or retirement benefits and have no idea whether they’ll have a job in the next semester.
At some point, all these comparatively underpaid workers will no longer be able to service the debt that they’ve built up while struggling for better pay and job security… and then what?