I don’t use Siri, that helpful aide on my I-phone. In fact, I’ve never even enabled Siri. Nor do I use Cortana, the aide on my Microsoft Surface Pro. I don’t have Alexa, either. Despite the fact that each of these “helpful” digital aides were created and manufactured by different corporate behemoths, they all share one characteristic.
And, no… it’s not that they can be as frustrating as they are helpful, not that I’ve experienced such, but I’ve certainly witnessed others fume while trying to use such devices.
What’s most insidious – and depressing – is that they all arrive on your device programmed to perpetuate a sexist stereotype. They’re all devices that, at least in theory, must obey their “master,” and they’re initially programmed with female voices. I’m certainly not an extreme and radical feminist, and I’m probably slow to come to this conclusion, largely because I don’t use any of them, but I find it troubling that “subservient” devices are programmed with clearly feminine voices – not male voices, not androgynous voices, but women’s voices.
Whether intentional or not, whether it’s a marketing decision or not, the use of women’s voices for such electronic “servers” is a continuation of the cultural assumption that all matters dealing with the home or subservient clerical tasks are “women’s work.”
I read widely and voraciously, and I only recently came across a reference to this (in the latest issue of Science), although Siri, Cortana, and Alexa certainly aren’t new, but the fact that the use of the female voice as a subconscious indicator of subservience is so widespread and so unremarked indicates to me exactly why women are still fighting for equal rights and treatment in so many areas. In a very real sense, every use of Alexa, Cortana, or Siri reinforces a cultural stereotype of women’s roles as subservient.