My wife and I buy a great deal of merchandise online. That’s not by choice, but by semi-necessity. I say semi-necessity because I don’t absolutely need those shelled pistachio nuts, but we did need the cleaning supplies vanished from the shelves of all the local emporiums. I buy my shirts online, and I do wear collared dress shirts almost every day, because no local store carries any color but white or pale blue, or a wide variety of cowboy shirts, which aren’t exactly my style. Paradoxically, the western wear store which carried boots I could wear has gone out of business; so now I’m buying boots online as well.
It’s not just clothing, either. We’ve had to purchase outdoor furniture covers online because the local home improvement big box store runs out of covers within a month of initial summer stocking… and seldom reorders. Now that all the office supply stores have closed, the go-to for such supplies is Staples online.
It’s not that Cedar City is dying. The population has more than doubled over the past 10-15 years, and we have auto supply stores, tire stores, and Mexican food restaurants, as well as more than score of fast food outlets, but the nearest decent women’s wear store is 55 miles away, which might explain why my wife’s clothes and shoes are bought anywhere but in Cedar City.
Part of this might be because Cedar City is a university town, but given the significant numbers of large and elaborate houses being built here – and inhabited – I can’t believe that we’re the only people in the town who have to resort to online purchases of a significant amount of goods.
Yet, usually, if there’s money to be made, there’s some entrepreneur ready to fill that need. If Cedar City can’t support one office supply store, when at one time there were three, when the population was significantly smaller, does that reflect a diminishing need for office supplies or lower profit margins for such stores… or both? I can see the decline in the sale of dress shirts for men and classy clothes for women, at least here in Cedar City, but the decline of western wear?
And even if these and other items no longer sell in large enough quantities to be “profitable,” does this mean that proprietors want more profit, or that there really is no profit in rural towns such as Cedar City, with a market area of approximately 50,000 inhabitants?
The result is that this reduced and diverted commerce goes elsewhere and reduces overall local income, as well as entailing a tremendous amount of waste in terms of the bubble wrap and cardboard used to package and deliver online goods. But if I have to choose between driving three hours one way [the nearest city to sell items not available here] to buy what might be called standard purchases or to use the internet… the internet wins almost every time… and the economy of Cedar City loses.