I have to admit it. I do tend to get my news from CNN. But I’m getting less and less enchanted with CNN, not because of the “slant” of the news, because all news sources have a slant, but because, with the new head of CNN, not only are there layoffs, but there are more and more commercials. That’s likely because CNN’s parent company – Warner Bros-Discovery – wants to squeeze more revenue out of CNN at a time when fewer people are watching CNN. That’s despite the fact that Warner Bros-Discovery’s gross profits for the fiscal year ending in September were $11.4 billion, an increase of 58% over the previous year.
Now, I don’t see that cramming more ads into a profitable news network that’s already losing viewers is going to do anything to increase viewers. If you’re looking for news and only finding more commercials, that’s not going to maintain viewership.
But this trend is everywhere, the latest being Netflix and Amazon Prime cutting commercials into movies that used to be commercial-free. Supposedly, one of the attractions of Netflix and Prime was the lack of commercials.
I’m not a sports fanatic, but on brief breaks from writing on Saturdays and Sundays [yes, I write on Sundays and every other day], I’ll channel-surf the football games or in basketball season, the college games, but I’m doing that less and less as well.
Why?
Because even though my satellite system may have three or four games on at the same time, there are more and more times when all four games have a series of commercials on at the same time, and there are more of them that last longer. How the various networks manage to synchronize this inability to avoid commercials I have no idea, unless it happens that they’re paying the athletic bodies for more commercial slots. And if I’m seeking a brief look at a game in progress, I’d like to see a game in progress, not a series of commercials, especially since the satellite service is already charging me for access (not that I have much choice, living 200 miles and a mountain range from the nearest metro area).
But then, the biggest corporations are locked into a mindset of grubbing for higher and higher profits, even when it’s counterproductive… and possibly likely to precipitate greater government regulation, about which they’ll bitch even when their actions have invited it.