Over the past few years, I’ve gotten more than a few complaints about the price of books, especially the price of ebooks, and how they have gotten more and more expensive, and how the people who complain just can’t afford to buy new books.
How does price factor into this? Since 2013, print book prices have stayed relatively the same, but the average ebook price from traditional publishers has increased about a dollar to about $9.50.
During this period, ebook sales have declined about three percent, while print book sales have increased slightly less than one percent, but what is interesting is that juvenile fiction sales of print books are up 13% since 2013, while adult fiction print books are down by 7%. Those numbers don’t include ebook sales because they’re based on BookScan data, which doesn’t track ebooks. Sales of hardcovers and trade paperbacks are up, but, not surprisingly, the sales of mass market paperbacks are down by over 25% in the last four years, and they’ve been declining steadily for almost fifteen years. In most reading categories, print books make up something like 65-80% of sales – except in adult fiction, where ebooks comprise 48% of sales.
The high rate of ebook sales for fiction makes sense to me, because much fiction is read for one- or two-time enjoyment, and ebooks are more convenient for many people, and that convenience is definitely a component in the steep decline of the mass-market paperback. And, no matter what anyone claims, ebook piracy is a definite factor in the decline of the mass market paperback/ebook reading sector, given that ebook sales have been flat for the past four years while mass market paperback sales have plummeted.
As for the complaints about book pricing, I did a little research, and while some of that research involves my own books, that’s because I know the prices and times. For example, the hardback version of The Magic of Recluce was published in 1991, and the list price was $19.95. According to the CPI calculator, which likely understates inflation, an equivalent price today would be $36.67. The mass market paperback version came out in 1992 at $4.99, which equates to $8.80, compared to the current list price of $9.99 [discounted to $7.70 by Amazon], and an ebook price of $10.00. A more recent book, Imager’s Intrigue, was published in hardcover in 2010 for $27.99, and an inflation-adjusted price today would be $31.31, but Treachery’s Tools, a book of equivalent length, published in late October of 2016, also lists $27.99.
Ursula K. LeGuin’s The Left Hand of Darkness came out as a mass market paperback from Ace in 1969, costing $1.25 for all 284 pages, which would equate to $8.64 today, also now list-priced at $9.99 and discounted to $7.70. Adjusted for CPI inflation, most mass market paperbacks published more than ten years ago cost slightly more today in inflation-adjusted dollars than when published, but given the discounts, actually sell for less.
Yet compared to other forms of entertainment, books are anything but exorbitant. Today, the average movie price in the U.S. for a one-time ticket is $9.00, the average pizza price around $13.00, and a single Big Mac costs just over $5.00, on average, yet people complain about $10-$15 ebook prices. This desire to get books cheaply has had a definite effect on authors and publishers. Many major publishers are barely profitable, even after often massive cuts in staff and editors, and reductions in the numbers of books published.
As an author, I can’t complain,because I make a comfortable living from writing, but while my hardcover sales numbers [including those ebooks released at the same time as the hardcover] are slightly higher than fifteen years ago, my mass-market/ebook sales on an individual title basis [these ebooks being those priced comparably to mass market paperbacks] are down by more than 30 percent, and so is my total income. Without my extensive backlist, the drop would be catastrophic, which is why a number of authors who publish fewer books have literally dropped out of the market. From what I’ve been able to ascertain, this situation affects all but about the top one percent of authors. A recent U.K survey found that of British authors who published work in the previous year, only 11.5% made a living wage in 2015, compared to 40% in 2005.
Author Earnings – a website devoted to writing – recently reported that only 4,600 authors made more than $25,000 a year, and only 1,340 made more than $100,000, compared to 1,696 NFL players in any given year drawing an average salary of $1.9 million. Given the methodology used by Author Earnings, I suspect that those numbers are a bit high, because they’re based on gross sales and include self-published authors, without deducting all their costs of promoting and producing.
So… do you really think that books and ebooks are that expensive?