Archive for the ‘General’ Category

The Continued Postal Service Sell-Out

Once, many, many years ago, I was the legislative director for a U.S. Congressman who served on the Appropriations subcommittee overseeing the U.S. Postal Service.  Trying to make sense out of the Postal Service budget – and their twisted economic rationalizations for their pricing structure – led to two long and frustrating years, and the only reason I didn’t lose my hair earlier than I eventually did was that the USPS comprised only part of my legislative duties.

The latest cry for cuts and service reductions may look economically reasonable, but it’s not, because the USPS has been employing the wrong costing model for over forty years. The model is based on structuring costs, first and primarily, on first class mail, and then treating bulk mail and publications as marginal costs, and setting the rates, especially for bulk mail, based on the marginal costs.

Why is this the wrong model?

First, because it wasn’t what the founding fathers had in mind, and second, because it’s lousy economics.

Let’s go back to the beginning.  Article I, section 8, clause 7 of the U.S. Constitution specifically grants Congress the power “to establish Post Offices and Post roads.”  The idea behind the original Post Office was to further communications and the dissemination of ideas.  There was a debate over whether the Post Office should be allowed to carry newspapers, and a number of later Supreme Court decisions dealt with the limits on postal power, especially with regard to free expression, with the Court declaring, in effect, that the First Amendment trumped the Post Office power to restrict what could be mailed.  During the entire first century after the establishment of the Post Office and even for decades after, the idea behind the Post Office was open communications, particularly of ideas.

The idea of bulk mail wasn’t even something the founding fathers considered and could be said to have begun with the Montgomery Ward’s catalogue in the 1870s, although the Post Office didn’t establish lower bulk mail rates until 1928.  As a result, effectively until after World War II, massive direct bulk mailings were comparatively limited, and the majority of Post Office revenues came from first class mail. Today, that is no longer true.  Bulk mail makes up the vast majority of the U.S. Postal Service’s deliveries, and yet it’s largely still charged as if it were a marginal cost – and thus, the government and first class mail users are, in effect, subsidizing advertising mail sent to all Americans.  Yet, rather than charging advertisers what it truly costs to ship their products, the USPS is proposing cutting mail deliveries – and the reason why they’re talking about cutting Saturday delivery is because – guess what? – it’s the lightest delivery day for bulk mail.

I don’t know about any of you, but every day we get catalogues from companies we’ve never patronized and never will.  We must throw away close to twenty pounds of unwanted bulk mail paper every week – and we’re paying higher postage costs and sending tax dollars to the USPS to subsidize even more of what we don’t want.

Wouldn’t it just be better to charge the advertisers what it really costs to maintain an establishment that’s to their benefit?  Or has the direct mail industry so captured the Postal Service and the Congress that the rest of us will suffer rather than let this industry pay the true costs of the bulk mail designed to increase their bottom line at our expense?

Being A Realist

Every so often, I come head-to-head with an unsettling fact – being a “realistic” novelist hurts my sales and sometimes even upsets my editors.  What do I mean?   Well… after nearly twenty years as an economist, analyst, administrator, and political appointee in Washington, I know that all too many of the novelistic twists and events, such as those portrayed by Dan Brown, are not only absurd, but often physically and or politically impossible.  That’s one of the reasons why I don’t write political “thrillers,” my one attempt at such proving dramatically that the vast majority of readers definitely don’t want their realism close to home.

Unfortunately, a greater number don’t want realism to get in the way, or not too much in the way, in science fiction or fantasy, and my editors are most sensitive to this.  This can lead to “discussions” in which they want more direct action, while I’m trying to find a way to make the more realistic indirect events more action-oriented without compromising totally what I have learned about human nature, institutions, and human political motivations.  For example, there are reasons why high-tech societies tend to be lower-violence societies, but the principal one is very simple.  High-tech weaponry is very destructive, and societies where it is used widely almost invariably don’t stay high-tech.  In addition, violence is expensive, and successful societies find ways to satisfy majority requirements without extensive violence [selective and targeted violence is another question].

Another factor is that people seeking power and fortune wish to be able to enjoy both after they obtain them – and you can’t enjoy either for long if you’ve destroyed the society in order to be in control. This does not apply to fanatics, no matter what such people claim, but the vast majority of fanatics don’t wish to preserve society, but to destroy – or “simplify” – it because it represents values antithetical to theirs.

Now… this sort of understanding means that there’s a lot less “action” and destruction in my books than in most other books dealing with roughly similar situations and societies, and that people actually consider factors like costs and how to pay for things.  There are also more meals and meetings – as I’m often reminded, and not always in a positive manner – but meals and meetings are where most policies and actions are decided in human society.  But, I’m reminded by my editors, they slow things down.

Yes… and no…

In my work, there’s almost always plenty of action at the end, and some have even claimed that there’s too much at the end, and not enough along the way.  But… that’s life.  World War II, in all its combat phases, lasted slightly less than six years.  The economics, politics, meetings, meals, treaties, elections, usurpations of elections, and all the factors leading up to the conflict lasted more than twenty years, and the days of actual fighting, for any given soldier, were far less than that. My flight instructors offered a simple observation on being a naval aviator:  “Flying is 99 percent boredom, and one percent sheer terror.”  Or maybe it was 98% boredom, one percent exhilaration, and one percent terror.

On a smaller and political scale, the final version of Obama’s health care bill was passed in days – after a year of ongoing politicking, meetings, non-meetings, posturing, special elections, etc.   The same is true in athletics – the amount of time spent in training, pre-season, practices, etc, dwarfs the time of the actual contest, and in football, for example, where a theoretical hour of playing time takes closer to three hours, there’s actually less than fifteen minutes of actual playing time where players are in contact or potential contact.

Obviously, fiction is to entertain, not to replicate reality directly, because few read to get what amounts to a rehash of what is now a very stressful life for many, but the question every writer faces is how close he or she hews to the underlying realities of how human beings interact with others and with their societies.  For better or worse, I like my books to present at least somewhat plausible situations facing the characters, given, of course, the underlying technical or magical assumptions.

Often my editors press for less realism, or at least a greater minimization of the presentation of that realism.  I press back.  Sometimes, it’s not pretty. So far, at least, we’re still talking to each other.

So far…

Pondering Some “Universals”

When a science fiction writer starts pondering the basics of science, especially outside the confines of a story or novel, the results can be ugly.  But…there’s this question, and a lot of them that arise from it, or cluster around it… or something.

Does light really maintain a constant speed in a vacuum and away from massive gravitational forces?

Most people, I’m afraid, would respond by asking, “Does it matter?”  or “Who cares?”

Physicists generally insist that it does, and most physics discussions deal with the issue by saying that photons behave as if they have zero mass at rest [and if I’m oversimplifying grossly, I’m certain some physicist will correct me], which allows photons to travel universally and generally invariably [again in a vacuum, etc.] at the speed of light, which is a tautology, if one thinks about it.  Of course, this is also theoretical, because so far as I can determine, no one has ever been able to observe a photon “at rest.”

BUT… here’s the rub, as far as I’m concerned.  Photons are/carry energy.  There’s no doubt about that.  The earth is warmed by the photonic flow we call sunlight.  Lasers produce coherent photonic flow strong enough to cut metal or perform delicate eye surgery.

Second, if current evidence is being interpreted correctly, black holes are massive enough to stop the flow of light.  Now… if photons have no mass, how could that happen, since the current interpretation is that the massive gravitational force stops the emission of light, suggesting that photons do have mass, if only an infinitesimal and currently unmeasurable mass.

These lead to another disturbing [at least for me] question.  Why isn’t the universe “running down”?  Don’t jump on me yet.  A great number of noted astronomers have asserted that such is indeed happening – but they’re talking about that on the macro level, that is, the entropy of energy and matter that will eventually lead to a universe where matter and energy are all at the same level everywhere, without all those nice gradients that make up comparative vacuum and stars and planets and hot and cold.  I’m thinking about winding down on the level of quarks and leptons, so to speak.

Current quantum mechanics seems to indicate that what we think of as “matter” is really a form of structured energy, and those various structures determine the physical and chemical properties of elements and more complex forms of matter.  And that leads to my problem.  Every form of energy that human beings use and operate “runs down” unless it is replenished with more energy from an outside source.

Yet the universe has been in existence for something like fifteen billion years, and current scientific theory is tacitly assuming that all these quarks and leptons – and photons – have the same innate internal energy levels today as they did fifteen billion years ago.

The scientific quest for a “theory of everything” tacitly assumes, as several noted scientists have already observed, unchanging universal scientific principles, such as an unvarying weak force on the leptonic level and a constant speed of light over time.  On a practical basis, I have to question that.  Nothing seems to stay exactly the same in the small part of the universe which I inhabit, but am I merely generalizing on the basis of my observations and anecdotal experience?

All that leads to the last question.  If those internal energies of quarks and leptons and photons are all declining at the same rate, how would we even know?  Could it be that those “incredible speeds” at which distant galaxies appear to be moving are more an artifact of changes in the speed of light?  Or in the infinitesimal decline of the very energy levels of all quarks, etc., in our universe?

Could our universe be running down from the inside out without our even knowing it?

The Absolute Need for Mastery of the Boring

A few weeks so ago, I watched two college teams play for the right to go to the NCAA tournament.  One team, down twenty points at halftime, rallied behind the sensational play of a single star and pulled out the victory by one point in the last seconds.  That was the way television commentators and the print media reported it.  I saw it very differently. One of the starting guards for the losing team missed seven out of twelve free throws, two of them in the last fifteen seconds.  This wasn’t a fluke, a bad day for that player – he had a year-long 40% free throw success percentage.  And just how many games in the NCAA tournament have been lost by “bad” free throw shooting?  Or won by good free throw shooting?  More than just a handful.

Good free-throw shooting is clearly important to basketball success.  Just look at the NBA.  While the free-throw shooting average for NCAA players is 69%, this year’s NBA average is 77%, and 98% of NBA starters have free throw percentages above 60%, with 75% of those starters making more than three-quarters of their free throws.

To my mind, this is a good example of what lies behind excellence – the ability to master even the most boring aspect of one’s profession. Another point associated with this is that simply knowing what a free throw is and when it is employed isn’t the same as being able to do it.  It requires practice – lots of practice. Shooting free throws day after day and improving technique is not exciting; it’s boring.  But the fact that there are very, very few poor free-throw shooters in the NBA is a good indication that mastery of the boring pays off.

The same is true in writing.  Learning grammar and even spelling [because spell-checkers don’t catch everything, by any means] is also boring and time consuming, and there are some writers who are, shall I say, slightly grammatically challenged, but most writers know their grammar.  They have to, because editors usually don’t have the time or the interest in cleaning up bad writing.  It also gets boring to proofread page after page of what you’ve written, from the original manuscript, the copy-edited manuscript, the hardcover galleys, the paperback galleys, and so on… but it’s necessary.

Learning how to fly, which most people believe is exciting, consists of a great deal of boredom, from learning to follow checklists to the absolute letter, to practicing and practicing landings, take-offs, and emergency procedures hour after hour, day after day until they’re second nature.  All that practice is tedious… and absolutely necessary.

My opera director wife is having greater difficulty with each year in getting students to memorize their lines and music – because it’s boring – but you can’t sing opera or musical theatre if you don’t know your music and lines.

I could go on and on, detailing the necessary “boring” requirements of occupation after occupation, but the point behind all this is that our media, our educational system, and all too many parents have instilled a message that learning needs to be interesting and fun, and that there’s something wrong with the learning climate if the students lose interest.  Students have always lost interest.  We’re genetically primed to react to the “new” because it was once a survival requirement.  But the problem today is that the skills required to succeed in any even moderately complex society require mastery of the basics, i.e., boring skills, or sub-skills, before one can get into the really interesting aspects of work.  Again, merely being able to look something up isn’t the same as knowing it, understanding what it means, and being able to do it, time after time without thinking about it and without having to look it up repeatedly.

And the emphasis on fun and making it interesting is obscuring the need for fundamental mastery of skills, and shortchanging all too many young people.

Original

Last week, in my semi-masochistic reading of reviews, I came across a review of The Magic of Recluce that really jarred me.  It wasn’t that the review was bad, or even a rave.  The reviewer noted the strengths of the book and some areas she thought weak, or at least that felt rough to her.  What jarred me were the words and the references which compared it to books that had been published years afterward, as if The Magic of Recluce happened to be copying books that actually appeared after it.  Now, this may have been as much my impression as what the reviewer meant, but it struck a chord – off-key – in my mind because I’ve seen more than a few reviews, especially in recent years, that note that The Magic of Recluce was good, decent… or whatever, but not as original as [fill in the blank].

Now… I’m not about to get into comparative “quality” — not in this blog, at least, but I have to admit that the “not so original” comment, when comparing Recluce to books published later, concerns me.  At the time the book was published, almost all the quotes and reviews noted its originality.  That it seems less “original” now to newer and often younger readers is not because it is less original, but because there are far more books out with differing magic systems.  Brandon Sanderson, for example, has developed more than a few such systems, but all of them came well after my systems in Recluce, Erde, and Corus, and Brandon has publicly noted that he read my work well before he was a published author.

The word “original” derives from “origin,” i.e., the beginning, with the secondary definition that it is not a copy or a duplicate of other work.  In that sense, Tolkien’s work and mine are both original, because our systems and the sources from which we drew are substantially different.  Tolkien drew from linguistics and the greater and lesser Eddas, and, probably through his Inking connections with C.S. Lewis, slightly from Wagner.  I developed my magic system from a basis of physics.  Those are the “origins.”

The other sense of “original” is that signifying preceding that which follows, and in that sense, my work is less original than that of Tolkien, but more “original” than that of Sanderson or others who published later, for two reasons.  First, I wrote it earlier that did those who followed me, and second, I developed magic systems unlike any others [although the Spellsong Cycle magic has similarities to Alan Dean Foster’s Spellsinger, but a fundamentally different technical concept].

There’s also a difference between “original” and “unique.”  While it is quite possible for an original work not to be unique, a truly unique work must be original, although it can be derivative.

Inn any case, my concerns are nothing compared to those raised by the reader review I once read that said that Tolkien’s work was “sort of neat,” even if he did rip off a lot from Terry Brooks.

 

Anyone Can Do That

The other day I received an email from a faithful reader who noted that he had stopped reading The Soprano Sorceress because the song magic was “too easy.” Over the years I’ve received other comments along the lines that all she had to do was open her mouth and sing.

Right. Except that under the magic system in Erde, the song had to be perfectly on pitch and in key; the words had to specify what had to be accomplished; and the accompaniment had to match. In the opening of that book, a sorcerer destroyed a violinist whose accompaniment was imperfect — because it could have threatened his life. Comparatively few professional singers, except classically trained opera singers, can maintain such perfection in a live performance. And some of those don’t have the best diction — yet clear diction would be vital in song spell-casting. Now… try it in the middle of a battle or when your life is under immediate threat.

I bring this up because there are certain skills in any society, but particularly in our society, that almost everyone thinks they can do. Most people believe they can sing, or write, or paint almost as well as the professionals, and almost all of them think they can certainly critique such with great validity.

I’m sorry. Most people have a far higher opinion of their skills than can be objectively confirmed — and that’s likely an understatement. Even in noted music conservatories, only a minority of graduates are good enough, talented enough, and dedicated enough to sing professionally. The same is true of noted writing programs or established art programs. For that matter, comparatively few graduates of noted business schools ever make it to the top levels of business organizations or corporations.

A similar attitude pervades our view of sports. Tens of millions of American men identity with sports and criticize and second-guess athletic professionals whose skills they could never match under pressures they can only vaguely comprehend. Monday morning quarterbacking used to be a truly derogatory term, enough so that its use tended to stop someone cold. Now it’s almost jocular, and everyone’s an expert in everything.

Is all this because our media makes everything look easy? Because the media only concentrate on the handful of individuals in the arts, athletics, and professions who are skilled, dedicated, and talented enough to make it look “easy.” Or is it because our society has decided to tell students that they’re wonderful, or have “special” talents when they’re failing?

The bottom line is that doing anything well is not “easy,” no matter how effortless it looks, especially when one of the talents of the best is to make that accomplishment look effortless… and that usually means that only those who truly understand that skill really know what it took to make it look easy or effortless.

The Impact of the Blog/Twitter Revolution

The Pew Research Center recently reported that among 19-28 year-olds, blogging activity dropped from close to thirty percent in December 2007 to around fifteen percent by the end of 2009, while the number of teenagers who blogged continues to decline. Those under thirty now focus primarily on Facebook and Twitter. On the other hand, blogging has increased among adults over thirty by close to forty percent in the last three years, although the 11% of those who do blog is still below the 15% level of the 19-29 age group. Based on current trends, that gap will close significantly over the next few years.

These data scarcely surprise me. After all, once you’ve blurted out, “Here I am,” and explained who you are, maintaining a blog with any form of regularity takes, thought, insight, and dedicated work, none of which are exactly traits encouraged in our young people today, despite the lip service paid to them. And, after all, while it can be done, it’s hard to fully expose one’s lack of insight and shallowness when one is limited to the 140 characters of a Twitter message, and since Facebook is about “connecting” and posturing, massive thought and insight are not required.

There is a deeper problem demonstrated by these trends — that technology is being used once more to exploit the innate tendency of the young to focus on speed and fad — or “hipness” [or whatever term signifies being cool and belonging]. All too many young adults are functionally damaged in their inability to concentrate and to focus on any form of sustained task. Their low boredom threshold, combined with a socially instilled sense that learning should always be interesting and tailored precisely to them, makes workplace learning difficult, if not impossible, for far too many of them, and makes them want to be promoted to the next position as soon as possible.

As Ursula Burns, the President and CEO of Xerox, recently noted, however, this urge for promotion as soon as one has learned the basics of a job is horribly counterproductive for the employer… as well as for the employee. The young employee wants to move on as soon as he or she has learned the job. If businesses acquiesce in this, they’ll always be training people, and they’ll never be able to take advantage of the skills people have learned, because once they’ve learned the job, they’re gone from that position, either promoted or departed to another organization in search of advancement. It also means that those who follow such a path never fully learn, and never truly refine and improve those skills.

This sort of impatience has always existed among the young, and it’s definitely not unique to the current generations. What is unique, unfortunately, is the degree to which society and technology are embracing and enabling what is, over time, effectively an anti-social and societally fragmenting tendency.

Obviously, not all members of the younger generation follow these trends and patterns, but from what I’ve learned from my fairly widespread net of acquaintances in higher education across the nation, a majority of college students, perhaps a sizable majority, are in fact addicted to what I’d call, for lack of a better term, “speed-tech superficiality,” and that’s going to make the next few decades interesting indeed.

Miscellaneous Thoughts on Publishing

Several of the comments in the blogsphere during the Macmillan-Amazon dust-up focused on the point I and others had raised about the fact that, depending on the publisher, from thirty to sixty percent of all books lost money and that those losses were made up by the better-selling books. A number of commenters to various blogs essentially protested that publishers shouldn’t be “subsidizing” books that couldn’t carry their own weight, so to speak. At the time, I didn’t clarify this misconception, but it nagged at me.

So… almost NO publishers print books that they know will lose money. The plain fact of the matter is that when a publisher prints a book, it is usually with the expectation that it will at least break even, or come close. At times, publishers know a book will be borderline, because the author is new, but they publish the book in the hopes of introducing an author whose later books, they believe, will sell more. While the statistics show that 30%-60% of books lose money, the key point is that the publishers don’t know in advance which books will lose money. Yes, they do know that it’s unlikely that, for example, a Wheel of Time or a Recluce book will lose money, but no publisher has enough guaranteed best-sellers to fill out their printing schedule. Likewise, they really don’t know who will become a guaranteed best-seller. Just look at how many publishers turned down Harry Potter. Certainly, no editors ever thought that the Recluce books would sell as well or for as long as they have. Not to mention the fact that there are authors whose books were at the top of The New York Times bestseller lists whose later books were anything but bestsellers. The bottom line is simple: Publishers do not generally choose to print books that they know will lose money just to subsidize a given book or author. They try to print good-selling books, and they aren’t always successful.

Last week, Bowker released sales figures for the book publishing industry that revealed that only two percent of all book sales in 2009 were of e-books, while 35% were of trade paperbacks, 35% were hardcovers, and 21% were mass market paperbacks. Interestingly enough, though, while chain bookstores sold 27% of all books, e-commerce sites, such as Amazon and BarnesandNoble.com, sold 20% of all titles, including hardcovers, trade paperbacks, and mass market paperbacks. People talk about how fast matters can change, but even “fast” takes time. Jeff Bezos started Amazon in 1994. Today, based on the Bowker figures, Amazon probably accounts for between nine and fourteen percent of all U.S. book sales, but that’s after sixteen years of high growth. A study by Nielsen [the BookScan folks] also revealed that forty percent of all readers would not consider e-books under any circumstances. To me, those figures suggest that, while e-books may indeed be the wave of the future, the industry isn’t going to be doing big-time surfing on it for many years to come.

Total book sales were down about three percent last year, but fiction sales were up seven percent. The overall decline was linked to a decrease in sales of adult nonfiction. That indicates there was definitely an increased market for escapism in 2009.

And one last thought… in 1996, Amazon was still struggling, and there was a question as to whether it would really pull through — and then Jeff Bezos introduced the reader reviews, and Amazon never looked back. Because readers could offer their own views… they bought more books from Amazon. Do so many people feel so marginalized that being able to post comments changes their entire buying habits? The other downside to reader reviews is that the increasingly wide usage of the practice — from student evaluations to Amazon reviews — reinforces the idea that all opinions are of equal value… and they’re not, except in the mind of the opinion-giver. Some reader reviews are good, thoughtful, and logical. Most are less than that.

So, in yet another area, good marketing has quietly undermined product excellence.

Thoughts on "The Oscars"

Actually, this blog deals with my reaction to the expressed thoughts of others about the Oscar ceremony. Before beginning, however, I will cheerfully admit that I watch almost all movies either on DVD or satellite, often years after they’re released.

Now…for those thoughts. By Monday morning, in all too many media outlets, so-called columnists and pundits were complaining about the ceremony being too long and that too much time was wasted on “minor” awards that no one cared about, such as make-up, costumes, sound mixing, and the like. I didn’t happen to see a complaint about special effects, but maybe I overlooked it.

There are two BIG things that bother me about all this Monday morning quarterbacking. First, the Oscars were designed to recognize all aspects of film-making, not just the six “biggies.” As a matter of fact, I could make the argument that those who have been nominated for those — best picture, best director, best leading actor and actress, best supporting actor and actress — need the recognition far less than all the others who enabled the “biggies” to shine. Without a good script, the best actor looks stupid, as some of the greatest names in film have proved a few times. With the wrong music, the right mood doesn’t get created, and Richard Nixon certainly proved that make-up makes a difference. How can you have a Jane Austen period piece, or a Young Victoria, without the right costuming? The entire success of Avatar depends not so much on the actors as on all the things that aren’t the actors. The actors and directors are always recognized. Why begrudge all the others a few hours once a year when a few of them actually get noticed?

In addition, the ceremony and the awards were originally developed to provide such recognition — not to provide prime-time, viewer-oriented “entertainment.” But, of course, because many people have become interested, the “Oscar ceremony” is now packaged as entertainment, and the vast majority of the more technical awards are presented at another ceremony — noted at the “real” Oscar ceremony with a quick picture and thirty seconds of explanation [out of three hours] and not even a listing of names, because, after all, why should one be obliged to read a long list at the “official” Oscar ceremony?

My second BIG objection is that movies, especially today, are a highly technical enterprise that requires great expertise, and yet these commentators seem to want to ignore the very expertise that makes such great films possible in favor of glitz and celebrity. In a way, it reminds me of the Roman Empire, where the great majority of the engineers who designed all those buildings, bridges, and aqueducts were slaves — more privileged slaves, to be sure — but slaves nonetheless. And what happened as even the minimal respect for those slaves vanished in the decadence of glitz and ancient celebrity?

What these commentaries about the dullness of recognizing expertise reveal, unfortunately, is a deploring culture shift away from appreciating the technology that underpins everything we do, including even one of the least substantive aspects of our society — cinema — toward even more superficiality. And even that superficiality that has to be so current. Last year is so passe. As for more than a year ago… forget it.

The polite and bored minimal applause that followed the heartfelt tribute to John Hughes was incredibly painful to hear. A man who gave his life to his art, and combined humor and insight, and the general reaction was, “We’re bored.” And then the “In Memoriam” section was so abbreviated and flashed over so quickly, with names even eliminated when the camera flashed to James Taylor singing, that it was almost a travesty.

Are we so into glitz that we can’t spare an hour or two once a year to allow a little recognition for those who went before and for a comparative handful of experts, who represent tens of thousands of technical specialists that we never otherwise acknowledge, yet whose contributions are absolutely vital to the film industry? Is that really too much to ask?

And, remember, I’m not even a film buff.

Reader Expectations?

The other day I got an email from a male reader who “finally read” The Soprano Sorceress… and enjoyed it and says he’s looking forward to the others. What was interesting about the e-mail was that this reader — a careerist serving in the military — admitted he’d put off reading the book because the protagonist was female. After receiving that email and then getting the early sales reports on Arms-Commander, I got to thinking matters over. I’ve written a number of books with female protagonists, and frankly, while they’ve sold well, they haven’t sold as well as other comparable books of mine with male protagonists, even though, in general, they’ve gotten far better reviews.

Now… obviously, female protagonists don’t kill book sales in general, or Patty Briggs or Marjorie Liu or any number of other authors wouldn’t be on The New York Times bestseller lists. So, if my books with female protagonists, which get better reviews, don’t sell as well as those with male protagonists, why is that so? I’d certainly hope that it’s not that better written books don’t sell as well.

What I’ve tentatively concluded is that readers form expectations of writers, and when an author writes something that appears to go against those expectations in a negative way, sales suffer. I’d been writing professionally for 25 years when the first book I wrote from a female viewpoint — and, yes, it was The Soprano Sorceress — was published, and I had eighteen books in print by then, all of which featured strong male characters and many of which were military/action oriented. Although I have always written strong female characters, they were usually viewed from the male perspective.

In retrospect, I shouldn’t have been surprised. I upset the expectations I’d inadvertently established over more than twenty years. In a way, perhaps I should have been grateful that the fall-off in sales was merely “noticeable,” rather than catastrophic. Part of the loss in readers was probably alleviated because I’d been publishing fantasy for some six years before I took on writing a fantasy with a female protagonist, so that the shift was likely not so wrenching as it might have been to some readers.

And yet, at the same time, why didn’t I pick up more readers from among those who like strong female protagonists? For exactly the same reason! Those readers had likely scanned earlier books of mine and decided they were not to their tastes, and having done so, were not likely to return to peruse later works of mine unless someone called one to their attention.

This sort of expectation-generation, unfortunately, is not helped by current publisher marketing strategies, where all too many authors are encouraged to use one pen name for one type of book, and another for a different type, and where an author’s name is a stringently and narrowly defined “brand.” That strategy is akin to applying fast-food marketing techniques to books, and while it might sell more books in the short run, it definitely has the downside of limiting publication of books and/or authors that don’t “brand” easily.

This”branding” also has the side-effect of effectively reducing reader exposure to a wider range of fiction. For example, I write, under my own name, straight SF, fantasy, alternate world SF, what might be called science fantasy, and I write from both male and female points-of-view, and I use different tenses in different books. Offhand, I don’t know of another author who does all that — not under the same name, although I do know some writers with multiple pen names for differing styles.

In the end, though, I have to ask, just what are readers losing by the creation of such rigid expectations of author names? What discoveries will they never make… what intellectual and mental challenges will they never encounter… what unexpected pleasures will they miss?

And The Winner Is…

No, I’m not giving awards, but commenting on the social implications of the recent Winter Olympics. Put bluntly, there’s something really wrong with the world when a national psyche, such as Canada’s, rests on the outcome of a hockey game. Did this athletic contest produce a cure for cancer, a new space drive that will allow us access to the planets, or a way to effectively deal with terrorism? For that matter, did any of the Olympic contests really determine the best athletes in any given endeavor? No, they did not. They determined who was the best on a given day. One could even claim that the U.S.was the better hockey team since the two teams split contests and overall the USA scored more goals. But Canada’s national psyche was “saved” because one game was somehow more important than another game. A game! So be it… sadly.

And, by the way, when did games and viewing them become so important? Has it ever happened before in history? Several times, as a matter of fact — in ancient Greece, before its civilization collapsed, in Rome, after the fall of the Republic, and in Central America, before the Mayan civilization became too weak to survive environmental catastrophe. There might be other examples, as well, but those spring to mind immediately.

More to the immediate point, the Winter Games — and the television hoopla surrounding them — trivialized the lives of everyday people everywhere. A skater was praised for competing and winning a bronze medal in the days following her mother’s death. Yes, she was courageous, but how many people, every day, have to go with their lives after a loved one dies unexpectedly? Several other athletes were lauded for overcoming difficulties in order to triumph in their fields, and the media played it up as if they were the only ones who had ever done so. I don’t recall any media hoopla or medals for my wife when she had to sing a full concert while her mother was dying, in order to keep her job, nor do I recall any great praise for the student who had to do a singing competition after surviving a car crash and a broken shoulder and the death of a beloved aunt. And there seemed to be a great deal of concern over whether Robert Jordan’s Wheel of Time series would be finished, which concern and commentary lasted far longer than the brief praises of his career at the time of his unfortunate death.

There was a note that the coverage of the Winter Olympics actually outpolled American Idol in terms of viewers. Why should this have been any surprise? They’re different sides of the same coin. Both reward a performance of the moment, not necessarily sustained excellence, and both performances, frankly, have little to do with improving the human condition, except for momentarily making those watching feel better. I’m not taking anything away from the athletes; they’ve worked long and hard to achieve excellence in their fields. But to showcase such performances and to surround them with such hype… what does that say about our society?

Now, before anyone jumps to conclusions that I’m just a geeky science fiction and fantasy writer who has no understanding and appreciation of sports, I will point out that, for better or worse, I was one of those athletes. In addition of lettering in high school sports, I was a competitive swimmer for fifteen years, all the way through college, and although I was just a touch too slow to be Olympic caliber, I do know what it takes to succeed first hand. I’m not against sports; I’m against the glorification of the spectator side of sports, against glitz overwhelming true achievement, and against the creation of an image where sports achievement is blown totally out of proportion to solid values in life.

We live in a world where American Idol far outdraws opera, yet opera is far more demanding and technically superior. Where stock car drivers make thousands of times what those other drivers — such as truckers and highway patrol officers — do. Where graphic novels sell far more than books that actually make readers think in depth. Where the glitz and financial manipulations of Wall Street quants and financiers draw rewards hundreds of thousands of times greater than the salaries of those who police our streets, fight our fires, and educate our children.

History won’t remember American Idol, nor the winners of Olympic Games. If history is even read by the coming generations, it might list Shakespeare, Edison, Washington, Jefferson, Martin Luther King, Pasteur, and Einstein, among others who made real accomplishments.

What did the Winter Olympics say about us as a society? That the winner is… those with the greatest ability to entertain and dazzle, rather than those who provide us with solid achievements?

The Difficulty of Optimism

The other day, Jo Walton, another author, posted a commentary on Tor.com about the decline in “optimistic” science fiction books, claiming that she found few SF books that showed a “positive future” and asking “Why is nobody writing books like this now?”

I won’t quote extensively from her article, but she does make the point that optimistic science fiction was written in the depths of the Great Depression, through WWII, and through the 1950s, none of which were exactly the most cheerful of times, despite a certain later gloss of nostalgia, while noting that today most SF views of the future are rather grim.

What struck me about both her commentary and the initial responses posted was that both Jo and the commenters restricted their views to a comparatively few handfuls of writers, and those writers tend to be those who have high visibility in the F&SF fan community and press. Even some writers who have fairly high visibility and who show a certain optimism about the future — such as Joe Haldeman, Michael Flynn, David Drake, or Walter Jon Williams — aren’t mentioned. While my optimism is of the somewhat cynical variety, I do often write about futures with optimistic features and places, and I-m optimistic about solutions — just not about their costs… and needless to say, I’m not mentioned either.

So, as Jo herself asks, how much of this is merely seeing what one wants to, and how much is grounded in a fundamental change in what is being written? Another relevant question is: How does one define optimistic? From the viewpoint of the tens of thousands of American mothers who lost children to so-called “childhood diseases” every year prior to about 1940, the health situation we have today would look incredibly optimistic. The same would be true of all the slaves in the south in 1850. On the other hand, the Jeffersonians of 1800 would be appalled by the centralized banking and commercially dominated economy of the twenty-first century. For all the housewives of the years before 1950, modern conveniences would likely seem the ultimate optimistic convenience, and long-distance modern transport is definitely far better and more optimistic than sailing ships and horse-drawn wagons.

I’m a great believer in the fact that life comes in all shades, particularly of gray, and the events of the past half-century, in particular, have reinforced that feeling in millions of Americans. We have comparatively few Americans, in percentage terms, in grinding poverty, particularly compared to most of the world’s population, but we also have far higher taxation rates than we ever had when grinding poverty was the norm for twenty percent of our population. Despite the tabloid headlines, civic violence is far lower than it was a century ago, but there are far more restrictions on personal acts and behavior. And so it goes. In a way, one might even call these trade-offs the “loss of societal innocence.” This makes it difficult for an intelligent writer to present an unblemished and totally optimistic view of a future where technology will solve all the major problems facing society — or even one of them.

Yet, despite my quibbles with what Jo Walton has written, and despite those of us who struggle to show optimism in depicting the future, I think she touches a vital point. It is getting harder and harder to be both realistic and highly optimistic in writing about probable futures, although I do believe, as I think my writing shows, in qualified optimism.

In the end, the question becomes: Can any realistic future high-tech society present other than qualified optimism, given higher population levels, higher and often unrealistic societal expectations, and the need to maintain basic levels of order among society itself?

The Iceberg/Powder Keg

Last week, a biochemist who was denied tenure shot six of her colleagues, and three died. An engineer blew up his house and piloted his private plane into an IRS office after publishing a manifesto claiming how, time and time again, tax judgments by the IRS had wiped out his savings and retirement. What wasn’t revealed by these reports is the fact that they’re the tip of an iceberg that’s been quietly growing over the past several decades.

What is this iceberg? It’s the ever-growing pressure in all areas of society to do more with less, and it’s been exacerbated by the economic meltdown and recession.

American manufacturing, as I noted earlier, is hiring as little as possible, and is either automating as much as possible or simply closing American facilities and importing goods from off-shore facilities or manufacturers in order to keep costs down. Admittedly, some facilities have retained hourly-paid employees, but have kept their hours the same or cut them hours while expecting higher production levels.

The same sorts of pressure have hit education on all levels. In most states, teachers and aides have been let go, and classroom sizes have increased. More students are going to college to try to improve their skills and qualifications, but across the entire nation, college faculties have been reduced and classes have been cut, making it harder and harder for students to graduate in a timely fashion, putting additional stress on the remaining faculty, the students, and their parents. Yet state legislatures are still demanding greater cuts in higher education because tax revenues are down, and the legislators are feeling pressure not to increase taxes. A professor who is denied tenure in this climate may never teach again, and granting tenure, no matter what anyone says, can be both arbitrary and unfair, and even if it is not, it’s highly stressful and getting more so because everything is reviewed under a microscope. Over the past decade, I’ve seen or read about a number of cases, including one shooting, and another case where a professor literally attacked campus security, kicking and screaming, when being removed from an office he refused to vacate.

The TEA Party protesters are another symptom of this pressure, complaining primarily that taxes are too high and government too intrusive.

This pressure affects everyone and shows up in different ways. For example, I’m writing more books than I was ten years ago, and according to readers and critics, the books I’m writing now are better than the ones I was writing then, but I’m making less, even though the price of books is slightly higher. Why? Because I’m selling fewer copies of each older [backlist] title on average each year. This isn’t limited to me. Once you get below the top twenty best-selling authors or so, in general book sales are lower. Certainly, it now takes fewer copies sold to make the lower rungs on The New York Times bestseller list, and this reduction in reading has hit midlist and beginning authors especially hard. Much has been made of the fact that younger readers aren’t reading as much, so much so that another factor has been ignored — one that my wife and other professionals have told me time and time again. They’re all working longer hours, and they’re too tired to read as much as they used to. Now… there are those who’ve been downsized out of higher paying jobs, and they have the time to read — but they don’t have the money to buy books, or as many books.

Why are there more and more “reality shows” on television? One reason is that they’re far cheaper to produce — another result of trying to do more with less. Another reason is likely that they offer a way for hard-pressed individuals to “succeed” outside the normal occupational channels, where too often these days harder and longer and better work is required just to keep a job, rather than mark one for advancement.

Yet, for all the commentary on the “recession,” on jobs, on politics, I have yet to see a commentary on what all of these factors add up to for those who are still employed — ever increasing pressure on working Americans, from those at the lowest level to doctors, professors, and other professionals, who are feeling more and more that they’re being backed into a wall or a corner from which they cannot escape.

Whether that iceberg becomes a powder keg — that remains to be seen.

A Different Extremism… On the Rise?

Last week the U.S, government released statistics showing that for the first time women held more payroll jobs than did men. Not only that, but overall male unemployment was three full points [or roughly 30% higher] than that of women. Among blacks, the discrepancies were far greater, with black male unemployment rates being more than twice that of women. In addition, there’s a similar pattern occurring in education, where women are not only obtaining more collegiate level education, except in four areas of science and computers, but women are also winning a disproportionate amount of the scholastic honors, far more than in proportion to their enrollment.

That isn’t to say that some males aren’t excelling, because they are, but more and more, I’m seeing a pattern in both the statistics and in my own observations, and it’s simple. A small percentage of men are extremely high achievers, and so are a small, if somewhat larger, percentage of women. The remainder of the men tends to skate by (and at times, that’s an particularly charitable description), while a far, far larger percentage of women work extremely hard at what they do. In short, more and more, men seem to be choosing between the extremes of high achievement and effort and just “getting by.”

My wife has also noted this change among students, where a smaller and smaller percentage of male students devote themselves to their studies — even while test and ability scores indicate that the average intelligence level of these males is considerably higher than that of their predecessors twenty years ago, due in part to the fact that the university’s admission standards have tightened. On the other hand, a greater and greater percentage of the female students devote themselves to pursuing excellence. Most of the males have greater difficulty concentrating. Interestingly enough, what the males also fail to notice, or apparently don’t care about, is that the majority of the women aren’t terribly interested in non-motivated males, and they comprise the majority of the male students.

The other area of extremism is that of risk-taking. A far greater percentage of men than women take high risks, often in areas where the chance of success is not all that great… or where sooner or later, failure is inevitable, such as with the derivatives meltdown.

While it’s anecdotal, and I do tend to regard such with skepticism, I might also note that all those financial institutions which took huge risks and which continue to pay huge bonuses are dominated by males. I could not find a single large institution that failed and that was headed by a female CEO. There certainly may be one, but, even taking into account the far smaller number of large business organizations headed by women, the statistical discrepancy is noteworthy.

This difference may be biological in nature, in that women tend not to take extreme risks because doing so would jeopardize their offspring, or cultural, or both, but what I find disturbing is not that men tend to take risks, and that some take extreme risks, but when they take risks with other people’s money and capital. If a risk-taker wants to sky-dive, free rock climb, or the like, that’s his privilege and life, so long as it doesn’t endanger the lives and resources of others. But taking extreme risks with large amounts of the funds of others to bring in a higher rate of return in order to gain millions in personal bonuses, while threatening the entire financial system… that kind of risk-taking I find objectionable, self-centered, and disgusting.

Part of these masculine behaviors may simply be a reaction to civilization, and particularly to a high-tech culture. Proving that you’re the meanest, nastiest, and greatest risk-taking male in the world may have a large personal payoff in a low-tech culture, but that sort of behavior is a disaster in a world where everything is interconnected. As a result, society is creating more and pressures against such behavior. Some men just don’t respond well to such pressures, and, for better or worse, a disproportionate percentage of those types of males are represented in those who immigrated to the United States. I suspect that’s why we have so many “backlashes” against laws that restrict certain kinds of behaviors, from gun control legislation to restrictions on riding ATVs on public lands, to opposition to seat-belt laws, etc. This male reaction may also be fueling the popularity of “reality shows,” where the “rules” of civilization don’t apply.

Again, I have no problem with people watching “reality shows,” but I do have a problem with their proliferation, because when the media is over-saturated with such programs, the message the media sends is that extremism, plotting and scheming, and all manner of negative behaviors are to be applauded and rewarded. In short, extremism is a virtue under the reality show model, while hard work, dedication, and honesty are for losers.

We’re currently at war in two nations, battling extremism in its worst forms. Should we really be celebrating and espousing it here in the United States? Especially when it appears that it’s creating an even greater divide between men and women? Or is it that only “our” forms of extremism are the good ones?

"New" as the Enemy of Excellence

For some time as a writer I’ve wondered why so many books that I and others have found good or even excellent seldom ever get discussed by the critics and reviewers within the F&SF field, and why so many of those books that get praised are demonstrably weaker than all too many of those that are never mentioned. The most obvious answer, and the one that comes up the most often, is that it’s just a matter of taste. That’s certainly a factor, and one that can’t be discounted, but I don’t think it’s the only factor and not even the dominant one.

What first got me to thinking about this was a conversation I had several months ago with several of the noted and leading reviewers of a magazine that publishes a great number of reviews every month. The magazine reviewers explained that they liked to concentrate on “newer” writers and books that readers might not have seen or heard about. That’s a reason with thought behind it, and one that has a certain validity.

Then, the other day I read a review column about the “best” works of 2009 by one of the newer “flavor-de-jour” reviewers who’s currently everyone’s darling, so to speak. Rather than explain, I’m just going to lift a few phrases from the column, each phrase about a different book: “fearless deep dive into worlds of fantasy and of sex…avant garde fantasy elements”; “wonderful ability to be utterly modern”; “strange scenes involving bizarre fish and other monstrosities”; “never blinks in its depiction of horrors of the mind and the body”; “gleefully subvert most of heroic fantasy’s tropes”; “strange creations and enchanters”; “beyond the idea of cyberpunk or the New Wave in its approach”; “kinetic energy and hard-to-define originality”; “potent sampling of the author’s Southern-tinged dual gonzo and horror impulses”; “most experimental and formally daring genre fiction of the year”; “interesting fantasy experiments”; “extraordinary credit for publishing an anthology with few marketable names.”

I understand the appeal of the new, especially to critics and reviewers. After all, who wants to write reviews, year after year, that say something like, “XXX provides another well-crafted, well-plotted, and well-written work with virtually no flaws… sure to please those who have followed…” Even writing a review that states “YYY offers yet another well-designed and enchantingly written experimental novel whose plot and characters are based on the musical motifs of…” gets old after a well-established author achieves yet another milestone or artistic triumph, particularly if he or she does so without excessive sex or rhetorical fireworks.

Coupled with the praise of newness is also, so far as I’m concerned, far too much praise for the violent violation of taboos and the equating of explicit and often vulgar sexual episodes to excellence or insight or being daring. As I think Marion Zimmer Bradley once said (and she should have known, having written pornography under pseudonyms), “Describing sex in detail is like describing plumbing.” Technical manuals and descriptions, whether about technology or sex, should definitely be limited in good fiction.

Seeing newer or unrecognized writers getting exposure and praise doesn’t bother me in the slightest (although I do admit to a bit of jealousy because I would have liked a share of that when I was new and unrecognized), but what does bother me — a lot! — is that all this gushing over newness and shock value is equated with excellence, and all too many excellent works are overlooked in the critical pursuit of “newness.” But then, I suppose I should remember that the very term “novel” comes from the Latin, through French, term for “new.”

The Unique, Experiential, Anecdotal "You"

The other day, when almost a foot of snow fell on Cedar City, I heard someone remark, “so much for global warming.” Yet even this early in the year, a great number of climate scientists are predicting that 2010 will be among the warmest years on record. With normally comparatively balmy Washington, D.C., suffering its worst blizzards in decades, and Siberia colder than in half a century… how can this possibly be?

For the same reason that people insist that e-books of new publishers’ releases can profitably be sold for $9.99 — personal experience! Forget about all those hundreds of pages of publicly available financial statements, or the percentage of books that fail. Just because individuals can copy an electronic file for next to nothing, that personal experience means that electronic books shouldn’t cost anything, either.

Human beings gather patterns to make their way through life, and those patterns are all concentrated and analyzed on a personal level. Even the stories and anecdotes have more impact on humans, far more, than do facts and statistics. The problem with this experiential and anecdotal approach is that — without “outside” information and wisdom — it’s lousy for dealing with events larger than the life and attention span [or lifespan] of an individual.

Take the problem of global warming. It’s been a cold winter in much of North America and parts of Europe and Asia — but the area above the Arctic Circle has been running as much as twenty degrees above normal. That’s because for the past several decades, in the winter, wind patterns have confined the chill to areas well above the Arctic Circle. This year the warmer air has disrupted those patterns and sent comparatively “warmer” air south — except that comparatively warmer air is a lot colder than what we’ve experienced in recent winters. Even so, the overall temperature of the northern hemisphere is predicted to be warmer than it was last year, but since none of us happens to live near the north pole, all we see is that it’s colder where we are. That’s experiential information, and it’s limited to where we are.

Recently, the Economist had an article chronicling the pattern for economic booms and busts, and the patterns date back to before the Dutch tulip boom, and they all proceed in the same fashion, whether the commodity is tulips, South Sea or Florida land, stocks, or real estate. So why doesn’t anyone learn? For two reasons. First, often those who fuel the boom didn’t live through the last one, and they have no experience, and, second, because, as human beings, each of us likes to think that we’re unique. That is a survival trait, necessary for beings who have self-awareness, because it would be too depressing for most people to carry on without that spark of uniqueness. And each of us is unique — just as each snowflake is unique. And just as the patterns and uses of snowflakes are limited by their structure, so too are human interactions limited, if to a far larger compass. But our sense of uniqueness blinds us to the fact that human patterns repeat, time and time again. We can read about past patterns, but most people dismiss them with the thought, “I’m different. It won’t happen to me.” Yet it does, and all too often.

Another part of the reason is that there’s a difference between knowledge and wisdom, and an old saying illustrates that: Knowledge is as old as the oldest cave painting or hieroglyph, but wisdom is only as old as the oldest human being.

A number of those of us who either served during the Vietnam era or lived through it had great concerns about military adventurism in Afghanistan and Iraq and opposed it from the beginning. We weren’t and aren’t against our troops, and we certainly don’t like either the ideology or politics in those areas But we lived through Vietnam, and we saw how it is almost impossible to combat ideologies, especially ones fueled by fanaticism, without the total commitment of the entire nation and the expenditure of far more in lives and in resources than any administration would be allowed to make in the political conditions that exist. Yet the decision-makers vowed that the military effort would be limited and surgical and effective. Those were essentially the same terms used by the Kennedy and Johnson administrations in the early 1960s, and that war dragged on for almost fifteen years and killed more than 55,000 Americans. We’ve now been fighting in the Middle East and Afghanistan for close to nine years, and matters still aren’t anywhere close to resolution, not to mention the restrictions on everyday freedoms that having to combat the terrorist backlash has placed on all Americans.

But two administrations have vowed that matters would be “different.” How different? Well… one difference is that we don’t have a draft, so that national outrage over casualties is muted, even if career soldiers and National Guard troops are being deployed time and time again — like the former student of my wife who’s still in his twenties with something like five National Guard deployments. And we’re using far more high-tech gear. So we’re not losing nearly as many soldiers, but a lot more of them are surviving with high levels of physical and mental disabilities, and the resource cost is getting astronomical, at a time when our failure to learn from past experience created the second largest economic meltdown in a century — and thus drastically reduced tax revenues… and boosted the deficit and thrown millions out of jobs.

Yes, each of us is unique, and all too many of us are uniquely unable to see and learn from wider knowledge, the past experience of others, and impartial and non-experiential knowledge, because, after all, we are unique, and oh-so-different from our forebears, and we’re practical and see clearly everything around us. And that makes all the difference, doesn’t it?

We Deserve "Cheap," Don’t We?

One thing that the Macmillan-Amazon debacle highlighted is, to me, a very disturbing aspect of American society — the idea that everyone has a right to everything cheaply, and that if a copy of something can be made inexpensively — or for almost nothing — then that’s everyone’s right. Thankfully, not everyone, and perhaps not even a majority of Americans believes that, but millions clearly do. The reaction of the ten-dollar-or-cheaper e-book demanders is merely the latest manifestation of the idea.

People who copy music, either recorded or sheet music, without paying for it, people who download illegal torrent copies of books, people who plagiarize others’ ideas — all of them are part of this movement, and they justify it with slogans such as, “Information should be free” or “The marginal costs of producing e-books are nothing” or “the music industry is gouging the listeners.” In the area of books, the e-book buyers tend to ignore the fact that authors get less than half as much from an e-book as from a hardcover, or the fact that the vast majority of authors hold down daytime jobs because writing doesn’t cover the bills. Everyone concentrates on the five percent or so of authors who actually make a living at writing. The same pattern holds true in music as well, and I have to ask if the lack of technical perfection and musical quality in so much of what is popular is the result of the “cheap at any cost” philosophy? Might that just have something to do with the fact that a smaller and smaller fraction of musicians and singers can support themselves by their music?

And then there are the banks, who are working diligently to reduce their costs, by making you print your statements out, or having you use your computer to monitor your account, and by trying to run banks with fewer and fewer employees while paying less and less interest on deposits. Or the various state legislatures who insist on not raising taxes while more and more children pour into the schools and colleges, and while teachers’ salaries are frozen and classroom sizes increase, while state universities have to hike tuition because the state legislators want to keep taxes “cheap.”

Of course, these examples are just the tip of the iceberg. As a nation, we want everything as cheaply as possible, but we also believe that our incomes or wages or salaries should increase every year. Exactly why did so many manufacturers shut down U.S. facilities and outsource to Asia, Central America, or other third world countries? Or automate and reduce the number of employees? Because very few of them could compete on price while paying the wages, salaries, and working conditions demanded by U.S. workers and required under state and federal regulations. In addition, investors and lenders demand higher and higher profit levels. That combination translates into higher prices, unless costs can be reduced, and Americans generally won’t pay higher prices — except for certain luxury goods… and those often only in “good times.” The result? Fewer high paying manufacturing jobs and more lower-paying service McJobs… with even more pressure for “cheap” goods, because more people have lower incomes… or none at all.

So, “price-sensitive” manufacturing industries have automated or fled the USA, if not both, of necessity, while everyone complains — even while shopping for the lowest possible price for those goods. Along the way, we tend to turn a blind eye at the working conditions in those countries, yet rail against Chinese manufacturers of defective drywall, or toys with lead paint, or other unsafe products.

What almost everyone tends to ignore is that not only does price reflects the sum total of inputs, plus profit, but that not complying with safe working conditions and not enforcing good environmental practices also reduces costs, and much of the lower prices of many, many imported goods, including cheap CDS and other bottom-line electronics, is effectively subsidized by such practices as child labor, slave labor, terrible working conditions, and environmental degradation in third world countries. Of course, what makes it work is that, bad as those conditions may be, they’re often far better than what existed before.

But what happens when there are no more third world countries willing to accept such conditions? When we run out of places to which we can export costs, so to speak? Or will we end up destroying our own economic system in pursuit of the “cheap at any cost” and become someone else’s third world country?

Promises… Promises…

As of this Friday morning, Amazon still isn’t selling any Macmillan [or Tor] books, despite a statement six days ago that they would capitulate. Now… to be fair, Amazon didn’t say when it would resume selling Macmillan products; it might be in the next hour, or it might be a year from now. [NOTE: As of Friday evening, sales of hardcovers and paperbacks resumed, but not the majority of e-books, and the issues raised below still are open questions.]

Some who know the book industry and Amazon have speculated that the promise was designed to mute the reaction from readers and authors, while the reality was to punish Macmillan for not falling into line with Amazon’s future view of how e-books and books in general should be sold. Certainly, there’s a case that can be made for this. Amazon was willing to lose tens of millions of dollars in establishing itself, and if Amazon believes that, by losing more tens of millions of dollars to “punish” Macmillan in order to shape the future of bookselling, then that’s a small price to pay for eventual success and market domination.

Another possibility is that, because Amazon has not updated its software, except on a piecemeal basis, since its founding, the abrupt “re-structuring” of the “Buy” buttons produced a cascade effect that has overwhelmed the programming capabilities of its staff and technicians.

And a third possibility is simply that Amazon was lying when it said it had to capitulate. One small fact that supports this view was the phrase in the Amazon statement of “capitulation” that declared that Macmillan had a “monopoly” over its products. Duhh… Every producer has a monopoly over its specific products. Ford can’t sell brand-new from the factory GM products. Kroger doesn’t get to sell Wal-Mart’s “Great Value” store products. Tor doesn’t get to sell Berkeley or ROC books. What the Amazon statement reveals is Jeff Bezos’ view that Amazon has the “divine right” to sell all books from all publishers on his terms. Not that this is really anything new; it’s been obvious from the beginning that such was his goal.

In addition to the fairly obvious use of strong-arm techniques and misleading and/or misinformative statements, what also disturbs me about this “vision” is the hypocrisy behind it. Amazon has positioned itself as a champion of readers, claiming that it wants to make low-cost books and e-books available to everyone at the lowest possible prices, as well as trumpeting the widest possible selection. Yet the tactics used by Amazon are designed, or will have the effect, as I suggested earlier, of reducing the diversity of books available to readers, because books which sell in smaller volumes will either have to be priced higher or subsidized by better-selling books. Yet, if Amazon is successful in forcing price levels down so that the better-selling books have far lower profits, publishers will reduce the numbers of “different” books that do not fit in whatever the “flavor de jour” of the marketplace may be at any given point, because either their prices will be comparatively too high and readers won’t buy them, or because the profits from better selling books won’t support subsidizing them. There is already tremendous pressure in the publishing marketplace to “homogenize” and “popularize” publishers’ offerings, and Amazon’s tactics, if successful, will increase that pressure, because, in order to compete, other booksellers will have to follow suit.

Readers are already a minority in the United States, and intelligent readers more so, and whether “accidental” or deliberate, Amazon’s failure to resume sales of Macmillan books does tend to suggest to me that its agendas are anything but good for the future of different, thought-provoking, and diverse books — no matter what Jeff Bezos may claim. And, if the problem is “merely” technical, then should we really be quite so trusting of Amazonian pronouncements? Should we really trust a multibillion dollar entity that can’t fix its “Buy” buttons?

Why Amazon and Some Readers Are Wrong

I suspect by now a good many readers know that, as a result of a disagreement over the pricing of e-books, Amazon has “temporarily” removed all Macmillan titles [which includes Tor titles… and all of my books] from its online sales operation. For some time, Amazon has been listing the majority of its Kindle titles at $9.99. In addition, more recently, it has been making the Kindle titles available, at least in the case of my books, almost simultaneously with the initial hardcovers.

Amazon wanted the price to start at $9.99 and decrease from there. It’s hardly surprising that Amazon wanted a ten dollar list price because Amazon had been losing $4-$5 on all those ten dollar e-books, at least in the case of new releases, in the hopes of establishing what amounted to a market monopoly on e-books, at least until Apple’s latest news. Jeff Bezos, the CEO of Amazon, justified this stand by saying that e-books should be cheaper than hardcovers because they don’t have to be physically printed. But… e-books already are cheaper.At $15.00, an e-book of one of my titles is 46% less than the list price, and more than 10% below the super-discounted hardcover price.

The reader advocates and Bezos have made the point that the incremental or marginal cost of “producing an e-book” is almost nothing. Unhappily, this argument not only misses the point, but is fallacious. Here’s why.

First, the production costs of a book go well beyond the paper and binding. The president of HarperStudio, a division of HarperCollins, noted in the Los Angeles Times that his costs for an e-book were three dollars less than for a hardcover, not the $18 less claimed by Amazon. The reason for this is that the author has to be paid, or he or she isn’t likely to keep writing books. Then there are editors, assistant editors, proofreaders, and copy-editors to be paid. They happen to be there as part of the review and quality control process, and, until you’ve read the first drafts of some authors, you have no idea how critical they are. Then there are artists and illustrators, and even e-books have covers, even if only electronically reproduced. In addition, there are the sales representatives, who have to persuade booksellers to buy books. Why are they necessary? Because the booksellers don’t have enough people and enough time to sort through every single book published each year, among other things. There are also contracts attorneys, publicists, and accountants. Like it or not, publishing is already one of the lowest profit margin industries in the U.S. Last year was so bad that virtually every single fiction publisher either laid off employees or didn’t hire as many as left through normal attrition.

The argument used by some readers and Amazon is that e-books are an “afterthought,” something that can be created electronically after all the other costs are attributed to the hardcover and mass market paperback. Yet… if the devotees of e-books are right, and they are the wave of the future and end up becoming a major fraction of the copies of most fiction titles, how can a publisher not spread the costs across all formats being sold?

Second, what’s been overlooked is the fact that a tremendous number of book titles actually lose money. Depending on the publisher and the year, that can range from as little as 30% of all titles published to more than 60%. That means that successful books not only have to cover their own production costs but the losses from unsuccessful books if the publisher is to remain in business.

Third, hardcover sales of successful books effectively subsidize paperbacks or less successful books. Ten-dollar Kindle books would have created price pressures that would either reduce the sales of hardcovers or replace them with e-books, and as more adaptable e-book reading devices become available, that would reduce overall revenues even more than would $15 e-books. This, in turn, would reduce the ability of publishers to try “new” authors and approaches, and would likely result in more “mass” entertainment and less diversity in a field that is already having trouble publishing books for limited audiences.

What about the small presses? Aren’t they supposed to fill that gap? Some are, and in the F&SF field, they’ve done well… BUT… what most small presses cannot do is offer a national exposure to a range of new authors. Doing that takes the resources of a large publisher, and they’ll do less of that in a marketplace based on the lowest possible price.

Now… is all this just a ploy to “justify” the status quo for my own benefit? No. I already have a defined “brand.” Even over the short time Amazon is boycotting Macmillan I will possibly lose some revenue, and had Amazon prevailed in its demands for ten dollar e-books, I probably would have lost more over time, wherever the e-book pricing point settled, but not enough for the publisher to stop publishing me. But that’s because I’m an established author, even if I’m not rolling in the millions as some are. Had Amazon been successful, it would have hurt beginning and mid-list authors, and it could have destroyed some careers, because what Amazon wants is to sell lots of cheap books, regardless of the effect on authors or discriminating readers.

I don’t have a problem with “cheap books.” I do have a problem with Amazon claiming lofty arguments for those “cheap books” and rationalizing their predatory scheme with fallacious arguments, supported by what amounted to blackmail, and their low cost to Amazon being subsidized by everyone else.

And from Amazon’s grudging concession to Macmillan, so did a lot of other readers.

The [Computer] Age of Illusion

I love my computers… mostly. But computers aren’t exactly what they seem to be for most people, and the wide-spread proliferation of computers and their omnipresence has had good effects and bad. One of the worst is that the “computer age” has generated a host of illusions that have, in general, had pervasively negative effects.

The first illusion is one I’ve mentioned before — the illusion of choice. The internet and the world-wide web — as well as satellite TV — offer an infinite array of choices, don’t they? No… not exactly. If… and it’s a big IF, often requiring considerable expense to someone, you have access to all the university libraries and research facilities through the web, there’s quite a bit to be found. The problem is that, first, most people don’t have universal access or anything close to it, and, second, even for those that do, the search systems are rudimentary, if not misleading, and often simply cannot find information that’s there. More to the point, for general users, the information resembles the “Top 40” in hundreds of different formats — the same two paragraphs of information in infinite variety of presentation. The same is equally true of the software tools available. And it’s definitely true of all the varieties of TV entertainment. Yes, there’s great choice, and most of it’s in the packaging.

The second illusion is what I’d call the illusion of completeness. Students, in particular, but a huge percentage of those under thirty have the illusion that all the knowledge and information can be had through the internet. Just as an illustration I did a search on Paul Bowles, the composer and writer, and came up with a theoretical 285,000 references, which boiled down to 480 discrete references, which further decreased to 450 after deleting the other “Paul Bowles.” Almost 20% of the references dealt with aspects of his most famous book — The Sheltering Sky. Something like 15% were different versions of the same standard biography. Three other books of his received about 10% each of the references. From what I could determine, more than ten percent of all entries were totally useless, and over 70 percent of the detailed references, which might provide unique information, were either about works for purchase or articles or studies not available online. That’s not to say that such an internet search doesn’t provide a good starting point. It can, but, unfortunately, the internet is exactly where most students and others looking for information stop.

The third is the illusion of accomplishment. Americans, in particular, feel that they’re working harder than ever, and the statistics tend to support it. But what did all that work accomplish? With all the emphasis on reports and accountability, businesses and institutions are generating more reports and data than ever before in history. With email and cellphones, the majority of North Americans and those in the industrialized world are “instantly” available. With this instant access, supervisors, customers, and governments all want answers “now,” and more and more time is spent responding rather than “doing,” and all the need to respond to all the inquiries limits the time available to “do.”

The fourth is the illusion of the “quick and perfect solution.” In the world of the mass media, entertainment, and computers, problems are resolved in an hour or by the judicious application of software [and if you can’t make the software work, that’s your problem, not the software’s]. Combine this with the niche-fragmentation of society, and each group has its own “perfect solution,” if only those “other idiots” would understand why what we’ve laid out is THE answer.

The fifth illusion is that of “reality.” Both the entertainment industry and the computer wizards are working hard to make the unreal look as real as possible and to convince everyone that everything can be handled electronically, and that there’s little difference between “electronic reality” and dirt-under-your-fingernails reality. That bothers me, more than a little, because electronics don’t convey the blood, sweat, striving, and agony that fill all too many people’s lives, and that lack of visceral appeal leads to more and more decisions based on image and profit — exactly exemplified in bankers who make million dollar bonuses while police, firefighters, and teachers have their wages cut and/or frozen whenever the economy dips.

But then, of what use is reality when illusion is so satisfying?